Latest Articles

The Next Big Hybrid Foods

More than ever before, creative hybrid foods are emerging and going viral thanks to social media platforms like Instagram and Tik Tok where users are trying to find the next big,...  more »

The Influence of Simple and Minimalist Lifestyle on Food and Drink in 2020

Trend Perspectives by Cynthia Maxwell What do simple food and beverage trends look like for 2020/2021? It’s all about “less.” How about this: General Mills just announced the...  more »

Infographic: Premium Indulgence and Emotional Discoveries Flavor Trends of 2020

Trends may be the single most important driver in the food and beverage industry and our team takes pride in identifying and analyzing the most compelling information available....  more »

Infographic: Healthy Lifestyle and Natural Goodness Flavor Trends of 2020

Trends may be the single most important driver in the food and beverage industry and our team takes pride in identifying and analyzing the most compelling information available....  more »

Leveraging Fall Flavors for Successful Sweet and Beverage Limited Time Offers

Fall can be a hectic season, with kids going back to school and many businesses laying the groundwork for the winter holiday rush. Yet despite being busier than summer, many people...  more »

StarChefs Rising Stars Seattle 2020: When “Waste” Creates Great Taste

This article is a recap of the 2020 StarChefs' Seattle Rising Stars event that took place in February. Ask a bunch of star chefs what motivates their methods of preparation and...  more »

A Discussion with Generation Z: Food Trends and Product Purchasing

Trend Perspectives by Cynthia Maxwell Although generations are typically categorized by events rather than arbitrary dates; Gen Z birth years are generally considered to fall...  more »

Webinar Recording: Mainstream Flavor Trends Surfacing from COVID-19

As we enter a re-opening phase in the face of COVID-19, we also enter a new phase of consumerism.In response to the pandemic, consumers have swiftly adapted their behaviors and...  more »

Webinar: Mainstream Flavor Trends Surfacing From COVID-19

As we enter a re-opening phase in the wake of COVID-19, we also enter a new phase of consumerism.Based on extensive research, Symrise Marketing has identified a new wave of...  more »

COVID-19 and the Future of Meals

How will we eat in 2025? Changes in consumer behavior, led by millennials and Gen Z, and the influence of technology on our everyday life are impacting the way food and beverage...  more »

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Events

10/16/2020
Join Symrise Flavor North America in Celebrating World Food Day 2020

World Food Day is calling for global solidarity to help all populations, and...

09/21/2020
Webinar: How to Create Food and Beverage Gen Z Will Crave

Gen Z holds a large stake in the future of the food and beverage industry. Our...