Latest Articles

Powdered Beverages Embrace Hydration

The hydration-focused powdered sports drink mix category has been experiencing a renaissance as independent brands offer consumers clean label credentials with clinical testing to...  more »

To Attract Health-Conscious Consumers, Brewers Focus on Functional Ingredients

You wouldn't ordinarily expect to find these ingredients listed on a beer label, but increasingly brewing companies are pushing more "functional" offerings as they look to appeal...  more »

October Trend Perspectives: More Mushrooms Please!

Trend Perspectives With Cynthia Maxwell While you’re reading this quick trend callout and most likely enjoying your pumpkin flavored anything and everything, let’s take a moment...  more »

Wellness Products That Are Built For Beauty

Trend Perspectives With Cynthia Maxwell Beauty products have been incorporating food, plant and herbal ingredients for quite some time. So much so, that besides completely plant...  more »

Healthfulness, indulgence win today's consumer

Consumers are interested in wellness and mindful indulgence. Image credit: Graff NEW YORK Successful consumer packaged goods companies are evolving their offerings to meet specific...  more »

Exploring the Craft Revolution in the Beverage Category

By Kate Schlientz, IntoxiKate.com Chefs, restaurateurs, and mixologists have boots to the ground, and with a close eye on the consumer pulse, can quickly introduce and navigate...  more »

The Next Generation of Plant-Based Beverages

Plant based is more than a buzzword. It's a lifestyle trend driven by consumer interest in both personal wellness and concern for the global ecosystem, and it's got staying power,...  more »

KombuchaKon kombucha conference drinks festival

KombuchaKon 2017 Recap

Category growth, testing methodology and distribution strategies were just a few of the topics bubbling inside the Long Beach Convention Center over the weekend at the fourth...  more »

Bubbles Are So Last Year: Soda Companies Pushing 'Healthy' Drinks For 2016

Apparently, beverage companies are also taking note of the collective resolution of many consumers to change their lifestyles. According to reports, soda brands like Pepsi and...  more »

06/03/2015

Good Libations

Tags: Health FoodsSource: www.geekwire.com

Forget food: In Silicon Valley, chugging protein drinks is the latest trend

Food is so pre-bubble burst of the '90s. Why stop and eat when you can guzzle away at protein packs and keep coding. At least that's one of the latest Silicon Valley trends the New...  more »

Join your peers today!

Get the latest articles, news and trends in the Food & Beverage industry delivered directly to your inbox. Don't miss out! Enter your email address below to receive the weekly in-sight newsletter.

Twitter

Events

03/28/2019
Webinar: How to Unlock the Real Tastes of Nature for Cleaner Labels

The food and beverage landscape is changing. Consumers, specifically...

03/20/2019
Expo West 2019: Probiotics Are Alive and Thriving; Make Sure Your Dairy Products Deliver

I'm still digesting everything learned at Expo West, and then mix in the...