Latest Articles

Brain Health: The Next Big Trend in Functional Beverages?

"I think the future is from the neck up. To be dramatic, I think its the next step in human evolution, and were at the forefront of that,"Miller told FoodNavigator-USA. "I dont...  more »

Flavor Meets Function

Whether its a smoothie, fresh-pressed juice, or coffee or tea, a breakfast beverage can do more just than hydrate. And consumers are increasingly looking for functional beverages...  more »

Powdered Beverages Embrace Hydration

The hydration-focused powdered sports drink mix category has been experiencing a renaissance as independent brands offer consumers clean label credentials with clinical testing to...  more »

To Attract Health-Conscious Consumers, Brewers Focus on Functional Ingredients

You wouldn't ordinarily expect to find these ingredients listed on a beer label, but increasingly brewing companies are pushing more "functional" offerings as they look to appeal...  more »

October Trend Perspectives: More Mushrooms Please!

Trend Perspectives With Cynthia Maxwell While you’re reading this quick trend callout and most likely enjoying your pumpkin flavored anything and everything, let’s take a moment...  more »

Wellness Products That Are Built For Beauty

Trend Perspectives With Cynthia Maxwell Beauty products have been incorporating food, plant and herbal ingredients for quite some time. So much so, that besides completely plant...  more »

Healthfulness, indulgence win today's consumer

Consumers are interested in wellness and mindful indulgence. Image credit: Graff NEW YORK Successful consumer packaged goods companies are evolving their offerings to meet specific...  more »

Exploring the Craft Revolution in the Beverage Category

By Kate Schlientz, IntoxiKate.com Chefs, restaurateurs, and mixologists have boots to the ground, and with a close eye on the consumer pulse, can quickly introduce and navigate...  more »

The Next Generation of Plant-Based Beverages

Plant based is more than a buzzword. It's a lifestyle trend driven by consumer interest in both personal wellness and concern for the global ecosystem, and it's got staying power,...  more »

KombuchaKon kombucha conference drinks festival

KombuchaKon 2017 Recap

Category growth, testing methodology and distribution strategies were just a few of the topics bubbling inside the Long Beach Convention Center over the weekend at the fourth...  more »

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