Latest Articles

Playful Escapism: The Global Flavor Trend of Emotional Discovery

Millennials and Gen Z escape to foreign lands with the exploration of global flavors. From African to Mexican, consumers are seeking out ethnic cuisines in their most authentic...  more »

image via arizonalatinos.com

How Millennial Latinos are Changing the Way America Eats - Part 2 of 2

This is Part 2 of a 2 Part Article - CLICK HERE to view Part 1 The Millennial Latino goes to Dinner If there is a proving ground for authentic flavors and trends, we see it in...  more »

Latino Millennials

How Millennial Latinos are Changing the Way America Eats - Part 1 of 2

Cover photo by Hispanic Network Magazine Cesar M. Melgoza, founder and CEO of Geoscape (Huff Post Politics), points out that one million Hispanic millennials turned 18 in the year...  more »

Hispanic millennials can have a major impact on the craft beer market

On the cerveza to craft beer transition

A Texas company has compiled market analysis suggesting craft-beer producers have been missing out on a potentially valuable market segment: Hispanic millennials. Gerry Loredo,...  more »

An old car in Havana Cuba with a wall reading Viva la Cuba!

A Franco-American in Cuba: 5 Genuine Moments That Won’t Soon Be Forgotten

By Emmanuel Laroche, VP Marketing & Consumer Insights, Symrise NA “You are French… and living in the US?!?!... I have never met French people living in the US before!” said a man...  more »

10/26/2016

Good Libations

Tags: Hispanic, IndustrySource: adage.com

Target Makes Big Hispanic Push, Banks on TV This Holiday Season

Digital might be a marketing buzzword, but this year, Target Corp. is making a big push into TV for its holiday campaign. As a way of better connecting with its Hispanic shoppers,...  more »

Infographic: Tropical Flavors

Since 2009, Symrise's Flavor Marketing and Consumer Insights team has been taking a penetrating look into how Hispanics, the largest ethnic group in the U.S., are influencing food...  more »

Top 7 Latin Food and Beverage Spots in L.A. 2016

Los Angeles is a mecca for Mexican and other Latin American foods. The city was founded by Mexican settlers back in 1781 and today, more than 48% of it's residents are Latino. Some...  more »

Monthly Mixology with Junior Merino: Frozen Cocktails Are Back

By Junior Merino, The Liquid Chef When it comes to cocktail trends it is important to remember that there are consumer trends (customers) and industry trends (bartenders). When it...  more »

Sabor In America 2016: Minneapolis-St. Paul Recap

Symrise held another installment of Sabor in America on June 28th 2016 in St. Paul, Minnesota, further strengthening their position as a go-to partner for Hispanic flavors in food...  more »

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07/18/2019
The Biggest Flavors at the 2019 Summer Fancy Food Show

Following the release of our 2019 Summer Fancy Food Show Innovative Trends...

07/09/2019
Top 9 Summer Fancy Food Show Trends You Need To Know

Right when you think you’ve seen it all, Specialty Food’s bi-annual Fancy Food...