Latest Articles

Looking Back on Symrise’s 2020 Top Flavor Trends for North America

2020 certainly did not turn out the way that many of us expected. But from a food and beverage trends perspective, many of Symrise’s initial predictions for the year still rang...  more »

What Food and Beverage Brands Can Expect in Healthy January

We're taking a look back at the health-based trends we identified last January that still stand true today. January is the month for new beginnings – a time which consumers take...  more »

Evocore: A Flavor Encapsulation Solution by Symrise

Great taste is the most important repurchase driver within the dynamic food and beverage market. Flavor encapsulation enables your brands to protect great taste with liquid...  more »

Road Trips Were the Travel Trend of 2020 Introducing New Food and Snacking

Trend Perspectives by Cynthia Maxwell It's no surprise that the interest in road trips has risen as the result of 2020 events. Whether it was by car, van, or RV, road trips were...  more »

Clean is Clearly The New Norm in Beverages

Consumer perceptions have shifted, and many are focusing on buying products they consider cleaner and healthier. In response, they are turning their attention and wallets to clean...  more »

[Video] Top Flavor Trends Investigation for 2020

Every year, our Marketing, Sensory and Consumer Insights team takes pride in selecting the most cutting edge flavor trends that are predicted to drive food and beverage for the...  more »

World Beverage Innovation Awards 2020: Finalists Announced

“The World Beverage Innovation Awards truly celebrate some of the most ambitious new products and developments of the year from both new and established brands in the global...  more »

Trendspotting: CBD Sports Beverages

From flavored vodka to French sake, we take a look at some of the new products hitting the shelves around the globe this month. [more...] more »

10/06/2020

Good Libations

Tags: Beer, Innovation, Market TrendsSource: Forbes

Oktoberfest Goes Virtual As Beer Sales Chug Along

The annual Oktoberfest celebration is one of the largest folk festivals in the world with millions of visitors from around the world descending on Munich to experience tons of...  more »

The Rise of the Craft Canned Cocktail

How bartenders and craft distillers are revolutionizing the fast-growing RTD category with bar-quality cocktails in a can. [more...] more »

Join your peers today!

Get the latest articles, news and trends in the Food & Beverage industry delivered directly to your inbox. Don't miss out! Enter your email address below to receive the weekly in-sight newsletter.

Twitter

Events

11/30/2020
[Webinar] Key Opportunities & How to Succeed in a Plant-based World

As consumers steer away from animal products, plant-based alternatives conquer...

10/16/2020
Join Symrise Flavor North America in Celebrating World Food Day 2020

World Food Day is calling for global solidarity to help all populations, and...