Latest Articles

Why Limited-Time Offers Keep Consumers Coming Back

For centuries, the rhythm of the seasons dictated how people ate and drank. Today, thanks to modern supply chains and global agriculture, we can…
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Top 5 Holiday Flavors Shaping Winter Products in 2025

The holiday season is the prime time for festive treats, desserts, and foods that evoke warmth, comfort, and nostalgia. Each winter, shelves are…
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Symrise presents an exclusive webinar: Summer LTO trends from our Seasonality Research initiative

Join us TOMORROW- Thursday, June 26 at 12:00 PM to : ·       Understand key summer consumption occasions ·       Explore innovative flavor pairings …
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Summer Sips — Refresher Beverages & Coffee Shop Flavor Trends

Summer is vacation season, with solo travelers, couples, and families heading to parts unknown to soak up the sun and enjoy leisure time. This “when…
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Events

Webinar : North America Top Flavor Trends 2026

Beyond Taste: Decoding the Consumer Shifts Defining North American Flavor in…

Symrise Will Be at PLMA This Year

This year at PLMA - Private Label Manufacturers Association, discover how…