Latest Articles

Popular Beijing Dessert Shop Brings Chinese-Style Matcha Drinks to Los Angeles

Matcha Village is the latest Chinese chain to make its way stateside, with its Sawtelle location opening tomorrow. Japanese-style matcha desserts and drinks have been popular in...  more »

What Brands Can Learn from Japanese Coffee Culture

By Emmanuel Laroche, Vice President of Marketing & Consumer Insights I put a 100 yen coin in the vending machine and got my first can of hot coffee at the Narita airport. I...  more »

Philadelphia's Rising Stars Chime in on the Tension Between Innovation and Tradition

Cheesesteak. Hoagies. Scrapple. Philadelphia may be well-known for comfort food classics like these, but is there also room in the city for bold culinary invention? Symrise hosted...  more »

6 Flavor Trends of 2019 in the Marketplace

Our Annual Flavor Trends Report is the result of interviews with today’s leading culinary chefs, pastry chefs and mixologists, consumer insights and research and menu tracking....  more »

Philadelphia StarChefs: Local, Seasonal and Hybrid Produce

Wedged between New York and DC, Philadelphians have a reputation for doubling down on their local pride. That pride is evident in the city’s culinary scene, which encompasses both...  more »

These New York Chefs Don't Aspire for "Authenticity"

The American food scene is getting more and more diverse as flavors from all over the world make their way stateside—from the spicy molés and tender barbacoas of Mexico, to the...  more »

Seasonal Ingredients are Heating up Menus This Summer

Symrise Marketing went on a NYC trek to get a taste of the ingredients keeping consumers cool this summer. Across beverage, savory and sweet categories we saw a mix of classic and...  more »

New York City’s StarChefs 2019 Rising Stars Go Back to the Basics

Last month, the up-and-coming chefs that are shaping New York’s culinary landscape—also known as StarChefs’ 2019 Rising Stars—gathered at the Symrise roundtable to talk about the...  more »

6 Caliente Spots in Key West

Written By Brenda from The Whet Palette Once upon a time, Key West was solely known for its colorful and casual seafood scene. The tide has turned. While the area's fresh catch is...  more »

Chef Bonnie Morales Rediscovers Russian Cuisine in Portland

Russia looms large in the cooking of Bonnie Morales. A first-generation American, Morales spent her Chicago childhood immersed in the cuisine of her Belarussian parents – and hated...  more »

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12/24/2019
Happy Holidays from Symrise, We'll See You Next Decade!

Thank you for reading, sharing and supporting In-sight in 2019 - here's to...

10/17/2019
Webinar: 5 Top Southern Flavors Influencing Mainstream Food and Beverage

Southern food and beverage was born from a melting pot of ethnicities, cultures...