Latest Articles

Food and Beverage Inspiration From Houston's Restaurant Scene

This article is a recap of the 2019 StarChefs' Houston Rising Stars event that took place in December. On a cool winter day in Houston, five of the city’s StarChef’s Rising Stars...  more »

The Rising Stars of Seattle's Food and Beverage Scene

StarChefs Rising Stars Awards is a celebration of up-and-coming Chefs, Pastry Chefs and Mixologists across the United States. Every year StarChefs selects 4 cities to host their...  more »

Popular Beijing Dessert Shop Brings Chinese-Style Matcha Drinks to Los Angeles

Matcha Village is the latest Chinese chain to make its way stateside, with its Sawtelle location opening tomorrow. Japanese-style matcha desserts and drinks have been popular in...  more »

What Brands Can Learn from Japanese Coffee Culture

By Emmanuel Laroche, Vice President of Marketing & Consumer Insights I put a 100 yen coin in the vending machine and got my first can of hot coffee at the Narita airport. I...  more »

Philadelphia's Rising Stars Chime in on the Tension Between Innovation and Tradition

Cheesesteak. Hoagies. Scrapple. Philadelphia may be well-known for comfort food classics like these, but is there also room in the city for bold culinary invention? Symrise hosted...  more »

6 Flavor Trends of 2019 in the Marketplace

Our Annual Flavor Trends Report is the result of interviews with today’s leading culinary chefs, pastry chefs and mixologists, consumer insights and research and menu tracking....  more »

Philadelphia StarChefs: Local, Seasonal and Hybrid Produce

Wedged between New York and DC, Philadelphians have a reputation for doubling down on their local pride. That pride is evident in the city’s culinary scene, which encompasses both...  more »

These New York Chefs Don't Aspire for "Authenticity"

The American food scene is getting more and more diverse as flavors from all over the world make their way stateside—from the spicy molés and tender barbacoas of Mexico, to the...  more »

Seasonal Ingredients are Heating up Menus This Summer

Symrise Marketing went on a NYC trek to get a taste of the ingredients keeping consumers cool this summer. Across beverage, savory and sweet categories we saw a mix of classic and...  more »

New York City’s StarChefs 2019 Rising Stars Go Back to the Basics

Last month, the up-and-coming chefs that are shaping New York’s culinary landscape—also known as StarChefs’ 2019 Rising Stars—gathered at the Symrise roundtable to talk about the...  more »

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Events

06/22/2020
Webinar: Mainstream Flavor Trends Surfacing From COVID-19

As we enter a re-opening phase in the wake of COVID-19, we also enter a new...

04/09/2020
Webinar: Symrise North America’s Top Flavor Trends for 2020 and Beyond

Trends may be the single most important driver in the food and beverage industry...