Latest Articles

Broth goes from humble liquid to hot trend

No bones about it, broth is hot. Three years ago, the New York Times ran a story about bone broth that unleashed a continuing flood of articles and media reports testifying to the...  more »

INFOGRAPHIC: Latino Taste Preferences

Recently, the Symrise Marketing and Consumer Insights (MSCI) team conducted research as a part of our Sabor in America initiative, focusing on the influence of the Latino...  more »

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Events

06/22/2020
Webinar: Mainstream Flavor Trends Surfacing From COVID-19

As we enter a re-opening phase in the wake of COVID-19, we also enter a new...

04/09/2020
Webinar: Symrise North America’s Top Flavor Trends for 2020 and Beyond

Trends may be the single most important driver in the food and beverage industry...