Latest Articles

How to Quench Consumers’ Thirst for Flavored Water With New Innovations

Water is essential, but that doesn’t mean it has to be boring. Increasingly, consumers want to drink flavored water, both sparkling and still. In fact, more consumers — especially...  more »

Clean is Clearly The New Norm in Beverages

Consumer perceptions have shifted, and many are focusing on buying products they consider cleaner and healthier. In response, they are turning their attention and wallets to clean...  more »

Hard Seltzer Sales Soar 255% in US Off-trade

For the one-week period ending 6 June, spirits continued to grow well ahead of other alcohol categories with a 30.2% sales increase. Wine increased by 23.8%, while beer, FMB...  more »

After the Summer's Hard Seltzer Spike, Will the Segment Lose its Fizz?

Consumers couldn't get enough spiked seltzer this summer. Hard seltzer sales grew about 164% in the four weeks ending July 30 and nearly 200% during the last year,according to...  more »

Gallery: October's New Products

Autumn is in full swing and with this has come an abundance of new beverage launches, including new energy drinks, several oat milk innovations and a few packaging revamps. In this...  more »

Better-For-You Beverages

The average consumer is always on the lookout for ways to enhance their health and wellness and want the drinks they enjoy to contribute to that. Many beverages today contain...  more »

BevNET Magazine Feature: Bubbling to the Top

But how long before the influx of sparkling water brands begins to bubble over? With a standard formulation of tap water, stock flavors, and carbonation, sparkling water brands are...  more »

Expo West 2019 Recap Pt. 2: Sparkling Water Innovates, Brain Function Rises

In the second part of our Natural Products Expo West coverage, we take a look at how new entrants in the sparkling water space are moving the category away from natural flavors in...  more »

A Refreshing Drink with Lime

A 7 Step Solution for the Most Refreshing Beverages

By Emmanuel Laroche VP Marketing and Consumer Insights, Symrise NA The summer is over. There are more than 13 million searches for “refreshing drinks for summer” on Google! ...  more »

Top 10 Beverage Trends for 2016 from Around the Web

Much like shifts in food preferences, alcoholic and non-alcoholic beverage consumption will undergo changes in 2016 in the way of new ingredients and exciting ethnic flavors. ...  more »

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10/16/2020
Join Symrise Flavor North America in Celebrating World Food Day 2020

World Food Day is calling for global solidarity to help all populations, and...

09/21/2020
Webinar: How to Create Food and Beverage Gen Z Will Crave

Gen Z holds a large stake in the future of the food and beverage industry. Our...