Latest Articles

10/02/2020

Good Libations

Tags: Vodka, Bars, CocktailsSource: Symrise

The Proof is in the Vodka: Opportunities Abound for This Spirit

In times like these, many of us could use a drink. Luckily, National Vodka Day on October 4th provides a great occasion to imbibe. For food and beverage brands, this spirit...  more »

08/11/2020

Good Libations

Tags: Vodka, Drink Trends, BeerSource: USA Today

Spiked Slushies: Beer, Hard Seltzer and Spirits Take Center Stage in Summer's Coolest Drink Trend

When you hear spiked slushy, you might think of a Slurpee mixed with rum, vodka or other spirit. But this summer's coolest drink trend takes the concept of boozy frozen slush to...  more »

Hard Seltzer Sales Soar 255% in US Off-trade

For the one-week period ending 6 June, spirits continued to grow well ahead of other alcohol categories with a 30.2% sales increase. Wine increased by 23.8%, while beer, FMB...  more »

Craft Vodka Bets on Uncommon Flavors: Jalapeno, Mint and Pickle

Premium, sipping styles have especially gained popularity in bourbon, scotch and tequila thanks to several celebrity endorsements and launches. But vodka has been somewhat absent...  more »

Spiked Seltzers are the Official Cocktail of Summer 2019

Move over, margarita, and good riddance, rosé: The official drink of summer 2019 is spiked seltzer. Many drinkers are going for low-calorie, low-carb and low-to-no sugar spiked...  more »

Craft booze is booming in Austin for SXSW Festival 2017

Come for SXSW, stay for the booze: Austin's hipster cachet greased by a craft liquor boom

To the probable delight of revelers attending this year's annual South by Southwest conference in Austin, Texas, craft distilleries are becoming a growing feature of urban culture....  more »

Junior Merino, The Liquid Chef
01/19/2017

Good Libations

Tags: Cocktails, Mixology, Spirits, VodkaSource: Symrise

Monthly Mixology with Junior Merino: 2017 Vodka Renaissance

By Junior Merino, The Liquid Chef Not so long ago, the mixology community shunned the sale of cocktails made with vodka. Even though vodka ranks in the top five most consumed...  more »

Craft Liquor Is Growing at a Crazy Rate

For decades, the best-selling whiskies, gins, vodkas and rums came from name-brand, large-volume producers. Prohibition had annihilated smaller companies, and U.S. laws and taxes...  more »

Vodka Flavor Inspiration

Vodka continues its flavor evolution.  Recently we saw the explosion of indulgent flavors make their way into vodka and onto the shelves.  From whipped cream to Salted Caramel to...  more »

Bottoms up: A breakdown of the spirits industry in 2015

U.S. consumers are propelling the industry forward thanks to their evolving tastes for shots, straight-ups, and cocktails. The U.S. spirits industry gained market share last year....  more »

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10/16/2020
Join Symrise Flavor North America in Celebrating World Food Day 2020

World Food Day is calling for global solidarity to help all populations, and...

09/21/2020
Webinar: How to Create Food and Beverage Gen Z Will Crave

Gen Z holds a large stake in the future of the food and beverage industry. Our...