Latest Articles

COVID-19 Pandemic Drives Fundamental Changes in the Business of Alcoholic Beverages

The alcoholic beverages category entered 2020 already experiencing shifts in preferences, and as the "new normal" takes hold of 2021, the industry is…
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These Are the Biggest Drinking Trends That Will Emerge After the Pandemic

Canned cocktails and delivery drinks, e.g., seem like they’re here to stay, even as the country undergoes a partial reopening. And during our time in…
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[Webinar] Reimagine Beverage and Sweet Products for a Healthy Lifestyle

What does ‘health and wellness’ really mean for beverage and sweet categories? Join us on Thursday, March 25th at 12pm EST for our webinar, Reimagine…
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Summer Trend: Cold Brew Teas Are A New Hot Favourite Among Tea Lovers

As the days get warmer, many of us might crave chilled drinks as opposed to something hot. And what better than a glass of cold brew tea? [continue...…
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Symrise North America’s Flavor Madness 2021: Hard Seltzers vs Canned Cocktails

By popular demand, we are back with Flavor Madness 2021. This year's 64-team March Madness style bracket has a twist! It’s a battle between Hard…
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The Power Of Competitive Collaboration

It might sound counterintuitive, but working together with your competitors is the best way to grow your brand, says Adrian Lugg, founder and MD of…
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Cocktail Trends 2021: Having Experimented With Homemade Cocktails, Consumers Will Be Armed With A Newfound Knowledge Of Spirits, Suggests A New Report

"The pandemic has shifted mindsets and accelerated emerging trends, the report is a window to these changes." Domestic hedonism to mindful moderation…
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Top 9 Flavors Inspired by Emotional Discoveries in 2021

At a time when international travel isn’t feasible for many, and when people’s social interactions often remain limited, taking emotional journeys…
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This Report Shares How The Pandemic Changed The Way We Consume Alcohol

By now, it’s no surprise that COVID-19 completely upended the bar and restaurant industry—to a point where previously familiar trends are now…
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Alternative DMCM

4 Key Trends Behind Rising Interest in Mocktails

At the start of COVID lockdown, alcohol sales went through the roof as people stocked up and got ready for lots of time at home away from their…
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Lemonade Hard Seltzer Wins The Title of America's Favorite RTD Alcoholic Beverage Flavor

It’s Last Call in the Symrise Flavor Madness 2021 and a champion has been…

[Mini-Webinar] Sweet Taste Solutions for Your Brands

Do you work in bakery, cereal or sweet snacks? If so, join our Sugar Experts on …