Latest Articles

Mapping Tequila Market Products - Part 1 of 2

The Symrise sensory team recently conducted a study to provide the Symrise beverage group with a qualitative Check All That Apply (CATA) sensory…
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Good Libations

Tags: Tequila, Spirits Source: Symrise

How tequila made its way to the top shelf in the US

July 24 was National Tequila Day in the US, where sales of the agave-based spirit have more than doubled over the past d...

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Good Libations

Tags: Tequila, Mixology Source: Symrise

The 10 Best Margaritas In NYC

Whether you're a fan of fancy tequila and lime on the rocks or prefer your drink frozen, sugary and strawberry-flavored,...

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Good Libations

Tags: Hispanic, Tequila Source: Symrise

Tequila Nation: Mexico Reckons With Its Complicated Spirit

The Mexican town of Tequila in the western state of Jalisco is the heart of a region that produces the legendary spirit....

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Monthly Mixology with Junior Merino: The Art of Tequila

By: Junior Merino, The Liquid Chef Tequila has a complex history dating back hundreds of years. The natives of that region were already drinking an…
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Good Libations

Tags: Tequila, Hispanic Source: Symrise

VIDEO - Tequila and Mezcal Tasting

Junior Merino, The Liquid Chef puts on a tequlia and mezcal tasting and education in Teterboro, NJ at Symrise. Check out the video below! More…
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Good Libations

Tags: Tequila, News Source: Symrise

Sauza Tequila and Justin Timberlake Partner on Launch of Sauza 901, a New Super-Premium Tequila

9, 2014 /PRNewswire/ - Sauza Tequila, one of the oldest and most storied houses in tequila, andJustin Timberlake have jo...

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Events

Happy Holidays from Symrise! See you in 2024!

Thank you for reading and sharing in-sight in 2023! We're taking a holiday…

Insights From the StarChefs Panel Discussion in Austin, Texas

As host of the food-centric podcast Flavors Unknown, Emmanuel Laroche knows his…

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