Latest Articles

Is 2021 The Year of Vegan Baking?

Already a lively subculture, WGSN expects the audience for vegan baking to continue growing in 2021, fueled by concerns about animal welfare,…
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Consumers to Refocus on Healthy Eating in 2021 After COVID-19 Snacking

Over the last couple of decades, sugar has been considered as the No. 1 dietary evil, with much attention given to the dangers of excessive amounts in…
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Baked Goods and Cereals Boost Symrise Sales, At-Home Cooking Remains Strong

The Flavor segment was driven by trends toward cooking and eating at home as changes in consumer behavior due to the pandemic continued throughout the…
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These Thanksgiving Desserts Nod to Tradition But Embrace Something New

These desserts are an homage to the traditions I can’t wait to get back to, except I’m putting my own spin on them this year. And I’m gonna put them…
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The Impact of COVID-19 on Game Day Snacking

Trend Perspectives by Cynthia MaxwellHistorically, game day food has consisted of bite-sized chicken wings, sausage balls, jalapeno poppers, and…
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New Poll Finds Consumers Eating More Baked Goods as a Result of Pandemic

The coronavirus pandemic has led to a rise in consumers’ cravings for comfort foods and indulgent items like baked goods. [more...]
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Celebrating the Sweetest Day of the Year with Innovative Dessert Trends

It’s time to treat yourself! October 17th is officially the Sweetest Day of the Year during National Dessert Month, so it would be a crime for…
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8 Denver Shops Serving Seasonal Sweets and Drinks This Fall

Fall has finally arrived, bringing with it cooler temperatures, shifting scenery and of course, our favorite seasonal sweets. There’s no shortage of…
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Product Showcase 2020: The Trendsetters Leading the Way for Six of the Hottest Trend Predictions for 2021 and Beyond

From Ginger Bakers' vegan cakes, to KPOP's sustainable seaweed snacks and Bart & Judy's 'clean' gourmet chocolate chip cookies, we've teamed up…
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Sweet Goods Makers Shifting Strategies

Life has become simpler yet more complicated. There’s a new grind and no great escape. Yes, the time crunch still exists, but it’s changed as…
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Events

Small and Big Worlds Collide at DC-Chesapeake StarChefs Rising Stars

With its contrast between cozy, walkable neighborhoods and high-stakes…

Welcome to the 2022 RCA Conference

We know. You're used to cancellations, pivots and all kinds of last-minute event…