Latest Articles

Infographic: The Shift Towards Naturalness

Millennials and Generation Z are shifting the food and beverage industry towards organic, natural and nutrient dense ingredients. Within our Global…
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Busy Bees: Breweries Experiment with Beekeeping to Create Local Flavor

Brewers around the country use honey in ways that create flavors far more complex than sweetness. Many care so much about those delicate nuances that…
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Good Libations

Tags: Beer, Flavor Trends, Drink Trends Source: Forbes

Celebrate National IPA Day With A Weird Flavor Or Two

Happy National IPA Day! Or, if youre a fan of one of the fastest growing segments of craft brewing, you really dont need an actual day to drink an…
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The Most Innovative Beverage Categories from the 2019 Fancy Food Show

Every year, the Symrise team heads to the Summer Fancy Food show at the Jacob Javitis Center in New York City to get a sneak peek at the upcoming…
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The Simple Soda Cocktail Makes A Comeback

While the craft cocktail boom of the 21st Century steered drinkers towards elaborate arrangements with myriad ingredients, the simple combination of…
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By Chloe Simple Ingredients

The Influence of Simple and Minimalist Lifestyle on Food and Drink

Trend Perspectives by Cynthia Maxwell Remember the tiny house trend? How about the overwhelmingly popular New York Times Bestseller, Spark Joy by…
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16 Ice Cream Cocktails to Satisfy All Your Sweet-Tooth and Nightcap Needs

No one needs a reason to devour ice cream, but July is National Ice Cream month, so if you were looking for one, consider this the excuse youve been…
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Good Libations

Tags: Cocktails, Tequila, Drink Trends Source: Forbes

15 Healthyish Veggie Cocktails To Celebrate National Tequila Day

Who says all drinking has to be bad for you? From carrots and beets to bell peppers and kale, there are plenty of ways to incorporate vitamins and…
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What's Hitting The Shelves? New Product Launches: July

The drinks launched this month at all nationwide Caribou locations in 11.5oz cans. Jenifer Hagness, VP of global marketing at Caribou, said"We are…
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This Cocktail Is So Much More Than a Rum & Coke

"The Indispensables" is Liquor.com's series devoted to the classic cocktails drinkers of every skill need in their arsenal. Each installment features…
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Happy Holidays from Symrise! See you in 2024!

Thank you for reading and sharing in-sight in 2023! We're taking a holiday…

Insights From the StarChefs Panel Discussion in Austin, Texas

As host of the food-centric podcast Flavors Unknown, Emmanuel Laroche knows his…