Latest Articles

The Real Reason Taco Bell Made the Waffle Taco

Taco Bell thinks fast food breakfast is boring – and it's looking to cash in on an alternative. "There's no reason why y...

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The smaller the cereal flake, the more you'll eat

I have a difficult relationship with things (and, sometimes, people) that are miniature. There is something ineffably cu...

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Sweet Talk

Tags: Consumer Trends, Gum Source: Symrise

Which gum Americans are chewing on these days

The US isn't chewing gum like it used to. Chewing gum sales have dipped by 11% since 2009, according to data from market...

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Introducing brinner: Breakfast for dinner is a trend

Hamilton Spectator Maybe it's time for brunch to make way for brinner. The brunch concept has been around since the 1890...

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Beyond the Plate

Tags: Consumer Trends Source: Symrise

What Women Want

Female consumers offer enormous purchasing power, making them a critical piece to the future of quick service. today hav...

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How Latinos in the U.S. Connect with Food: Part 1 of 4

Because Latinos comprise one of the fastest growing U.S. populations, food producers and marketers are scrambling to learn what makes them tick. In…
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Events

Tags: Hispanic, Consumer Trends Source: Symrise

Sabor in America: The Latino Influence

Prepare your brand for success in the changing face of America! Symrise is hosting a timely, insightful event at Astor Center in New York City on…
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Beyond the Plate

Tags: Consumer Trends, Culinary Source: Symrise

Most Popular Restaurants Googled in 2013

Sushi master Nobuyuki Matsuhisa’s Nobu Restaurant was most-Googled in 2013, followed by NoMad Restaurant and Mas (farmhouse). Google has unveiled…

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Is Kosher The Next Big Food Trend?

A few years after I moved to New York City, I attended a luncheon where we were asked to select from a variety of meal o...

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Millennials in the USA (Part 2 of a 4 part Symrise Series)

Welcome to our second installment of a four part Symrise series on millennials in the U.S. There’s no doubt that millennials have the power to…
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Events

Happy Holidays from Symrise! See you in 2024!

Thank you for reading and sharing in-sight in 2023! We're taking a holiday…

Insights From the StarChefs Panel Discussion in Austin, Texas

As host of the food-centric podcast Flavors Unknown, Emmanuel Laroche knows his…