Latest Articles

The food truck effect: How food trucks have influenced consumers, menus

In 2009 Datassential surveyed consumers on whether they were aware of the new breed of food trucks that were popping up ...

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How Millennials Will Dictate The Future Of Fast Food

Millennials have cut back their annual restaurant trips by 21% over the last seven years. But since they comprise a quar...

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Beyond the Plate

Tags: Snacks, Consumer Trends Source: Symrise

You're probably snacking while you read this

Consumers are going on a snacking binge. Domestic snack consumption is once again on the rise, with more than half of co...

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From Red Bull to Big Red: Beverage industry veteran talks energy, classic soda and why Sparkling Ice should inspire us all

While SKUs have proliferated, the flagship products that first attracted consumers to the category are still driving its...

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The Real Reason Taco Bell Made the Waffle Taco

Taco Bell thinks fast food breakfast is boring – and it's looking to cash in on an alternative. "There's no reason why y...

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The smaller the cereal flake, the more you'll eat

I have a difficult relationship with things (and, sometimes, people) that are miniature. There is something ineffably cu...

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Sweet Talk

Tags: Consumer Trends, Gum Source: Symrise

Which gum Americans are chewing on these days

The US isn't chewing gum like it used to. Chewing gum sales have dipped by 11% since 2009, according to data from market...

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Introducing brinner: Breakfast for dinner is a trend

Hamilton Spectator Maybe it's time for brunch to make way for brinner. The brunch concept has been around since the 1890...

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Beyond the Plate

Tags: Consumer Trends Source: Symrise

What Women Want

Female consumers offer enormous purchasing power, making them a critical piece to the future of quick service. today hav...

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How Latinos in the U.S. Connect with Food: Part 1 of 4

Because Latinos comprise one of the fastest growing U.S. populations, food producers and marketers are scrambling to learn what makes them tick. In…
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