Latest Articles

Gen Z Doesn't Shop by Category — and That Changes Everything

From modular meals and snackification to GLP-1s and cultural authenticity, Gen Z consumers are reshaping how food is developed, marketed and sold.…
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Beyond the Plate

Tags: Food Trends Source: NPR

Fibermaxxing" Is Having a Moment — and the Science Actually Backs It Up

Move over, protein. Fiber is 2026's most talked-about nutrient, and for good reason. The "fibermaxxing" trend — popularized on TikTok through videos…
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Good Libations

Tags: Mocktails, Drink Trends Source: WCVB

The craft cocktail scene in Massachusetts is thriving

This piece caught our attention because Massachusetts has a surprisingly rich and often underappreciated craft beverage story. The state's commercial…
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Symrise has officially opened its Northwest Arkansas Food Studio

We're excited to share some big news from our team in North America! Symrise has officially opened its Northwest Arkansas Food Studio — a…
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Neuroflavor: The Next Frontier in Food & Beverage Innovation

How nootropics, adaptogens, and mood-based formulation are reshaping product development in 2026 — and what it means for your brand. The food and…
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Good Libations

Source: Gallup

More than 1 in 3 Americans don't drink alcohol

This Gallup data is a valuable reality check for anyone in the food and beverage space. While alcohol is a fixture of American culture, only about 63%…
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The World Is on the Menu: How Global Flavor Trends Are Reshaping F&B Manufacturing in 2026

The era of "safe" flavors is over. Vanilla — in every sense of the word — no longer moves product off shelves. Across retail, foodservice, and DTC,…
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Gen Alpha is changing the snack aisle

Gen Alpha is changing the snack aisle — and food brands need to pay attention. New NIQ data shows that among parents buying snacks for Gen Alpha…
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The Growth of the Market for Functional Beverages

Consumers may initially reach for beverages seeking hydration and refreshment, but many are interested in more. Among millennial and Gen Z shoppers,…
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Protein in your cocktail? It's a thing!

This article caught our eye because it sits right at the intersection of two major trends we've been watching closely: the protein boom and the rise…
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Events

Symrise & Infusd Nutrition at Future Food-Tech 2026

Symrise, in collaboration with Infusd Nutrition, will be attending Future…

Symrise and Giraffe Foods at Restaurants Canada Show 2026

Symrise and Giraffe Foods will be attending the Restaurants Canada Show 2026 at …