In-Sight Information, innovation, and inspiration from Symrise en In-Sight Information, innovation, and inspiration from Symrise TYPO3 - get.content.right <![CDATA[Satisfy Consumers’ Taste for Childhood Memories on National S’mores Day]]>
From putting s’mores kits on menus so sidewalk diners can turn their tabletops into quasi-campfires, to launching s’mores-flavored treats like brownies, cupcakes and coffee drinks, food and beverage brands can get creative with this scrumptious flavor that combines marshmallow, chocolate and graham cracker. SUBSCRIBE to our Weekly Newsletter to receive articles to your inbox!

Feeding Demand for Nostalgia
Due to COVID-19, consumers have flocked to nostalgic flavors that they can take comfort in during these trying times. S’mores can elicit fond memories of childhood, and the delicious combination of flavors can put a smile on pretty much anyone’s face. And with more consumers stocking up their pantries, the center aisles of grocery stores are making a comeback, which is where you can typically find s’mores ingredients.

These trends also create openings for s’mores-flavored packaged goods. Consumers can add a few indulgences to their grocery lists that makes them feel young and carefree again. With more families spending time at home together, s’mores-flavored products, or s’mores kits sold in stores, can be great items for consumers to bond over.

Symrise flavor research even finds that Gen Z consumers, 20-23 years old, are craving s’mores. So nostalgia for childhood snacks doesn’t have to stretch back very far to still make an impact. RELATED: 5 Of The Most Inventive Bakeries in the United States

Getting Creative With S’mores
With the demand for classic flavors like s’mores, restaurants, food bloggers, chefs and others are jumping onto this delicious bandwagon in creative ways.

Take Dalgona coffee, for example. This beverage has skyrocketed in popularity in 2020, as it’s a relatively easy drink to make at home, and it’s a very visual creation that looks great on social media. But consumers can also get creative by creating a similar type of s’mores beverage, using cocoa instead of coffee and adding marshmallow. Food blogger Valentina Mussi shares a scrumptious recipe for what she calls whipped s’mores milk on her Instagram channel, @sweetportfolio.

S’mores flavors can also be incorporated into other desserts like tarts, as Matthew Rosenzweig,
co-owner and head pastry chef of The Flaky Tart in New Jersey, showcases on his Instagram, @pastrychefmatthew. S’mores can even be part of the growing category of vegan food, assuming marshmallows without gelatin are used (along with other vegan ingredients). Food blogger Purely Kaylie shares a delicious vegan s’mores bar recipe on her Instagram, @purelykaylie.

What’s Next for S’mores?
While s’mores might bring about feelings of nostalgia, food and beverage brands don’t have to stick with just the three main ingredients of marshmallow, chocolate and graham cracker. In addition to incorporating s’mores flavor into other creations, there are endless opportunities to create new variations.

For example, at the Four Seasons hotel in Washington, D.C., the restaurant Bourbon Steak serves a smoked s’mores dish, which is an elegant, deconstructed version of the classic dish. Instead of a regular marshmallow, for instance, the dish includes marshmallow ice cream in the shape of an actual marshmallow.

Food and beverage brands are also starting to incorporate innovative flavors like cream cheese, speculoos or bourbon into s’mores creations, as data from Technomic indicates.

Since s’mores might not be consumed this year as they classically were during summer get-togethers in the past, 2020 could be the year to try out new twists while still feeding the desire for nostalgic flavors. Stay tuned for trends surrounding National Food and Beverage Days - subscribe to In-sight! Images courtesy of Instagram (@pastrychefmatthew and @sewolf08). ]]>
Sweet Talk Fri, 07 Aug 2020 17:57:00 +0200
<![CDATA[5 Of The Most Inventive Bakeries in the United States]]> Sweet tooth for flavor trends? Subscribe to our Weekly Newsletter!

Flour Bakery + Cafe | Boston, MA
Boston’s beloved Flour Bakery + Cafe is widely known for their massive, pecan sticky buns, selling approximately 600 of the sweet and buttery treats daily. Helmed by chef Joanne Chang, the nationally acclaimed pastry purveyor also offers an array of tasty bakery items including homemade Oreos, chocolate ginger scones, old-fashioned sour cream coffee cake and Boston cream pie cloaked in rich, chocolate ganache.

La Panadería | San Antonio, TX
For unbelievable pan dulce and handmade breads, head south to Texas and visit La Panadería. Opened in San Antonio by brothers José and David Cáceres, the bakery celebrates Mexico’s traditional baking techniques, and pays homage to the brothers’ roots in Mexico City. Specializing in handmade bread, La Panadería utilizes a unique 48-hour fermentation process that results in top-notch, long-cultured bread. With touches of influence from Italian, French, and American culinary techniques, La Panadería’s offerings are one-of-a-kind delights. There's crispy birote (Mexican sourdough), ancient grain kamut, tres leches croissants, fruit-filled empanadas, and an endless supply of concha -- a classic and crunchy sweet bread that’s a staple on most panadería menus across Mexico. Infographic: Mainstream Flavor Trends Surfacing From COVID-19 Tartine | California (Multiple Locations)
Owned and operated by Chad Robertson and Elisabeth Prueitt, Tartine Bakery remains a must-visit spot on the west coast for exceptional baked goods. The husband-and-wife team are a bread and pastry power couple, and they have a James Beard Award for Outstanding Pastry Chefs to prove it. With locations in the Bay Area and Los Angeles, they crank out thousands of loaves of rustic country bread and even more viennoiserie daily, relying on tried-and-true techniques the couple learned abroad. Some of their all-star pastry items include canelés, brioche jam buns, banana cream tarts, and frangipane croissants.

Dominique Ansel Bakery | NYC
One of New York City’s most well-known patisseries is Dominique Ansel Bakery. Famous for their beautifully decorated desserts and innovative hybrid pastries, the French-American pastry shop continues to keep things interesting with fresh takes on fan favorites, like their signature Cronut. The newest specialty flavor for the croissant-meets-doughnut is Plum Armagnac and Creme Fraiche. Flaky pastry is filled with homemade plum jam infused with a hint of fragrant French brandy and topped with creamy crème fraiche ganache.

Fugetsu-Do | Los Angeles, CA
Located in Los Angeles’ Little Tokyo, family-owned mochi shop Fugetsu-Do has been masterfully making Japanese rice cakes for a whopping 117 years. Third-generation owner and operator Brian Kito is devoted to providing LA residents and visitors alike with a variety of mouthwatering mochi and manju (sweet bean-filled rice cake) that are beautiful in both presentation and taste. From traditional flavors such as red and white bean to more modern takes like chocolate, peanut butter, and fruity rainbow-colored dango (bite-sized mochi), there’s something sweet for everyone. Fugetsu-Do takes mochi to the next level by crafting the treats into whimsical designs like the mushroom-shaped Matsutake, persimmon-shaped Kake, and many more which beam brightly from the shop’s display cases. Stay ahead of sweet and baked goods trends — subscribe to In-sight for weekly updates! ]]>
Sweet Talk Thu, 06 Aug 2020 16:24:00 +0200
<![CDATA[What is an Authentic Kobucha?]]> READ MORE HERE Picture: Getty Images/GreenArtPhotography ]]> Good Libations Wed, 05 Aug 2020 15:12:00 +0200 <![CDATA[North American Food Trends 2020: Huge Rise in Popularity for Meatless Burgers]]> READ MORE HERE Photo: ©PRNewsfoto/Sweet Earth Foods ]]> Beyond the Plate Wed, 05 Aug 2020 15:04:00 +0200 <![CDATA[A Tesla Engineer Designed the Perfect Chocolate Chip]]> READ MORE HERE Photo: - Snapwire ]]> Sweet Talk Wed, 05 Aug 2020 14:23:00 +0200 <![CDATA[2020 State of the Confectionery Industry: Hard Candy Sales Dip]]> [more...] ]]> Sweet Talk Tue, 04 Aug 2020 03:16:00 +0200 <![CDATA[Symrise Launches Flavors for Low- and No-Alcohol Beverages]]> [more...] ]]> Good Libations Tue, 04 Aug 2020 03:07:00 +0200 <![CDATA[Mintel Consumer Survey Highlights Opportunities and Challenges for Plant-based Meat]]> [more...] ]]> Beyond the Plate Tue, 04 Aug 2020 02:58:00 +0200 <![CDATA[A Discussion with Generation Z: Food Trends and Product Purchasing]]> Trend Perspectives by Cynthia Maxwell

Although generations are typically categorized by events rather than arbitrary dates; Gen Z birth years are generally considered to fall between 1996 and 2009. Because of the age range at this time, it seemed right to focus on the teenage group and the older Gen Zers graduating from college and starting new careers. On top of reading a ton of research, I also conducted my research with some Gen Zers I know personally and their friends to discover their interests in both food and products. Stay tuned for our Gen Z series, CLICK HERE to subscribe to our newsletter.

Before we get into trends, here are a few Gen Z facts.

1. Gen Zers are more technologically advanced than prior generations
2. They have compassion for the environment
3. They are the largest racially and ethnically diverse generation of all generations
4. LinkedIn reports Gen Z has an estimated 44 billion in purchasing power
5. Bloomberg reported in 2019 Gen Z outnumbered Millennials. Of the 7.7 billion humans on earth, Gen Z makes up 32%.
6. More than 40% of the U.S. consumers are Gen Z, according to Fast Company
7. Gen Z has been referred to as -Digital Pioneers or Digital Natives as they have “little or no memory of the world without smartphones”-Pew Research Center

Food and Gen Z

Being raised on Instagram, Pinterest, and the now Tik Tok, Gen Zers scroll through a ton of food trends every day. Research says they will be some of the healthiest food seekers of all generations! However, teenagers are teenagers, and per my research, the teen groups love Whataburger, Chick-fil-A, and French fries! Food was one of the top purchasing priorities for male and female teens last year and Chick-fil-A ranks as their fave!

Gen Z teens are interested in healthy foods, but it’s ultimately not the main thing on their agenda. Some healthy food callouts amongst the teenagers were item-specific; avocados, bananas and fruit. I spoke to a few that love veggie bowls and the healthy food focused restaurant, True Foods Kitchen.

Once I got to speaking to the 20 to 23-year-old Gen Zers I learned that their healthy food choices were much more important and they turn to social media and Google for recipe ideas. Fast food was more in the area of Chipotle, Mod Pizza, and Cava, because of the access to fresh ingredients, and they appreciated the create-your-own meal concept.Flower Child and True Foods Kitchen were called out as healthy fare sit down restaurant options. RELATED: New Habits Under Quarantine Introduce Food and Health Trends

Gen Z food trends so far this year include:
• Avocado Toast-from a trend standpoint, you might think this is dated trend, but it is still going strong!
• S’mores and the different ways to make them
• Smoothies
• Bowls: Veggie, Smoothie, Fruit and beyond
• Molten Lava Cake: yes, this old school dessert is returning and it is easy to make single servings at home.
• Coffee drinks (the sugary ones) as well as the big 2020 star the Dalgona

Gen Z Product Purchasing

Cars are high on the list of items Gen Z wants to purchase, and it makes complete sense because of the age range, Gen Z is just starting to drive or graduating from college.

Of course, laptops, smartphones, and gaming items rank high amongst this digitally connected generation. According to Kantar Group, almost 90% of Gen Zers are gamers!

Gen Zers love shoes, especially from brands Adidas and Nike.

Makeup and skincare were a big deal across Gen Z females. The younger Gen Zers love brands like Too Faced and the older Gen Zers were interested in natural lines like Bloome. Research shows that prestige beauty is big amongst Gen Zers primarily because of social media influence- brands like Kylie Cosmetics by Kylie Jenner, Tarte, and Morphe. Old school brand Clinique was one of Gen Z’s top ten makeup/skincare lines according to a 2019 Gen Z survey.

I briefly touched on the diversity of this generation seeing as Gen Z is young and still developing their interests and priorities. They are predicted to be the best-educated yet and are interested in politics, climate change, and are aware of polarizing media outlets. Interestingly they do not like to be compared to Millennials and have some strong views on the differences between the two generations!

I am excited to see the impact they will have in the coming years. Don't miss the next Trend Perspectives article, subscribe to In-sight! Image courtesy of Instagram @thehealthyhaff. ]]>
Beyond the Plate Good Libations Sweet Talk Mon, 03 Aug 2020 22:27:00 +0200
<![CDATA[Infographic: Mainstream Flavor Trends Surfacing From COVID-19]]> Mainstream Flavor Trends Surfacing from COVID-19, focused on 5 key opportunity areas for CPG and retailers and the corresponding categories and mainstream flavors that fall within them. Now we're sharing some key highlights in the infographic below. If you're interested in learning more, you can watch our on-demand webinar here: Mainstream Flavor Trends Surfacing from COVID-19. ]]> Beyond the Plate Good Libations Sweet Talk Fri, 31 Jul 2020 21:56:00 +0200