In-Sight Information, innovation, and inspiration from Symrise en In-Sight Information, innovation, and inspiration from Symrise TYPO3 - get.content.right <![CDATA[Today’s Consumers are Shifting to New Eating Behaviors]]> [more...] ]]> Beyond the Plate Fri, 22 Jan 2021 20:58:00 +0100 <![CDATA[Sweets and Snacks Innovation Bolstered by Sustainability Storytelling, says Innova Market Insights]]> [continue...] ]]> Sweet Talk Fri, 22 Jan 2021 01:26:00 +0100 <![CDATA[How Lemonade Became the Biggest Innovation in Hard Seltzer]]> [continue...] ]]> Good Libations Fri, 22 Jan 2021 01:24:00 +0100 <![CDATA[The Great Dark vs. Milk Chocolate Debate]]> Stay ahead of flavor trends and creative concepts—subscribe to In-sight! Chocolate for All In general, household consumption of chocolate confectionary is decreasing, yet despite the fall, 88% of households still consume chocolate. For households with kids under 18, 95% of polled adults bought chocolate in the past three months compared to 85% of households without children. Women outpace men as chocolate consumers at 53% to 47%; however, men are driving their increase in consumption by 25%. In a poll by Lightspeed/Mintel of chocolate-purchasing adults, the top three reasons for eating more chocolate in the past year were increased overall snacking, eating on the go, and better variety. Convenience trumped portion control and healthier options. The Great Dark vs. Milk Chocolate Debate When consumers think of chocolate, they’re most likely reaching for “milk.” Milk chocolate is the #1 preference of consumers. In 2016, the average consumer ate a milk or dark chocolate item an average of 43.3 times total, 33.2 times it was milk chocolate and 10.1 times it was dark chocolate, while milk captured 76.7% of total eatings. While milk chocolate is the most common purchasing type, dark chocolate purchases have increased by 8% since 2018 as consumers seek a healthier option to milk chocolate. From Google Search Trends, the top related search topic for users searching “dark chocolate” was “Ketogenic diet,” which has gone up +4,250% over the last five years. The healthier benefits of dark chocolate make it a desirable indulgent treat to satisfy cravings for those consumers on strict diets that don’t leave much room for sweets. RELATED: What Vanilla Means to Symrise Flavor North America For both milk and dark, consumption and search frequency increases in the months with holidays, especially peaking between the months of October and March where major sweets-buying holidays Halloween, Christmas, and Valentine’s Day fall. In a poll by Lightspeed/Mintel of over 1,700 chocolate-purchasing adults, 60% of males and females said they have bought general holiday-themed chocolate, 42% bought chocolate for Christmas, and 40% bought Valentine’s Day chocolate in 2019/2020. Milk chocolate search terms outnumber dark in popularity, but since 2018, the margin of search has narrowed, according to Google Search Trends. This follows the trend of healthier eating and consumers adjusting their diets towards good-for-you food. Milk chocolate fluctuates more the seasonal spikes during fall and winter months while dark chocolate is steadier throughout the year. While dark chocolate is growing in popularity in general, consumer buying trends dipped lower at the end of 2019 than prior years, but then shifted back up in the first half of 2020 as COVID-19 purchases came into effect. Brand launches are slow to adapting dark into their products, however; of 2,377 recent chocolate launches, only 10.5% include dark, a number that should increase as consumers show more interest in better-for-you ingredients. Chocolate-covered Comfort A classic chocolate chip cookie remains a perfect treat that’s hard to top, but there’s always room for innovation in chocolate. The top ingredients traditionally paired with chocolate are chocolate chip and chocolate chip cookie dough, ice cream, vanilla, milk, whipped cream, and strawberry as well as peppermint during the holidays. These nostalgic, classic flavors speak to consumers seeking comfort; pandemic stock up of snack purchasing remains the top purchase driver with a 21.2% increase over last year. Food service menus continue to ramp up indulgent, sweet comfort by offering ice cream, cake, and pie treats layered in fudge, cookie crumbs, and marshmallow. Comfort is top of mind during distressing times, but for years, trends have shown consumers are becoming more adventurous in their eating. As consumer tastes change, they are looking for more complex flavor combinations and feel-good food in chocolate treats, like cannoli cream and pistachios in milk chocolate. For dark chocolate, LTO seasonal flavors are on the rise, like caramel spiced apple dark chocolate, as well as combining it with beneficial ingredients, like indulgent chocolate-covered ginger. Want to learn more about chocolate confectionery? Our trendspotting experts are here to help. Get in touch today to learn more. ]]> Sweet Talk Thu, 21 Jan 2021 14:41:00 +0100 <![CDATA[Restaurants Serve Up No-booze Drink Options in New Hampshire's First Mocktail Month]]> [continue...] ]]> Good Libations Wed, 20 Jan 2021 15:05:00 +0100 <![CDATA[Consumers to Refocus on Healthy Eating in 2021 After COVID-19 Snacking]]> [continue...] ]]> Sweet Talk Wed, 20 Jan 2021 14:57:00 +0100 <![CDATA[Hot Sauce Is Heating Up: Celebrating National Hot Sauce Day ]]> Join In-sight, CLICK HERE to subscribe to our Weekly Newsletter! Uses Galore While hot sauce tends to be associated with food like chicken wings and burritos, the uses seem to be endless. As hot sauce grows in popularity, food brands and consumers get continually creative and adventurous regarding what they put the condiment on.

Chicken still remains the top ingredient paired with hot sauce, according to Technomic, but vegetables like spinach and bell peppers are among the fastest-growing ingredients used with the condiment. French fries also crack the list of fastest-growing ingredients paired with hot sauce, indicating many consumers are willing to expand beyond the usual dipping sauces.

Quick service restaurants tend to use hot sauce the most, but the condiment is not limited to any one category of dining establishment, finds Technomic. For example, high-end casual dining chains are also starting to pair hot sauce with everything from lobster to mashed potatoes to mahi mahi.

Experimenting With Flavors Part of the reason why hot sauce can be applied to so many different types of dishes comes down to the variety of flavors within the category. For example, Asian sriracha sauces combine spicy and sweet flavors, whereas Mexican hot sauce brands like Cholula tend to be more savory, Mintel notes. However, Cholula introduced a hot sauce sweetened with pineapple in 2018, and the use of fruits and vegetables within hot sauces could grow further.

As a leader in providing culinary inspired, value-added seasonings, we’ve previously partnered with Brooklyn’s Heatonist to develop authentic global hot sauce flavors. The Heatonist, is an e-commerce hot sauce marketplace that puts this innovative range of hot sauce flavors on full display. For example, the site sells a peach-yellow pepper-red chili hot sauce, a collaboration from Dawson’s Hot Sauce and Brooklyn band Iris Lune. Another brand, Bravado, sells a ghost chili and blueberry hot sauce through Heatonist. RELATED: What's Trending in Salsa?

In addition to spicy-sweet combos, hot sauce manufacturers and other food brands are also finding ways to incorporate other unique flavors and ingredients, including those that provide umami. For example, hot sauce brand Dawson’s offers a creamy hot sauce that incorporates cremini mushrooms. Technomic also notes that innovative chefs are incorporating premium ingredients like truffles into their hot sauces.

Appealing to Health-Conscious Consumers Considering hot sauce tends to be a low-calorie condiment, it could continue to grow among health-conscious consumers. But consumers aren’t just counting calories. Many consumers focus on wholesomeness, seeking authentic, natural flavors over artificial ones.

As Mintel notes, since some sriracha brands use refined sugars, others are offering more natural sauces, such as those that do not add sugar or use alternative, plant-based sweeteners. However, these sauces do not always win on taste. That’s why Mintel sees an opening for Mexican hot sauces sweetened with fruit, for example.

A Hot Market for Food Brands Hot sauce is one of the most versatile condiments, which translates into significant potential for food brands to offer varieties that excite consumers. Hot sauce can range from traditional recipes that mainly comprise chiles and vinegar, to more innovative blends that combine chiles with fruits and vegetables. Sauces can also include flavors that pair well with different types of cuisines, ranging from Latin to Southeast Asian to Middle Eastern.

Ultimately, brands have a lot of freedom to appeal to consumers with different types of natural, creative hot sauces that they can use to spice up their meals.

Reach out to a member of our team in you’re interested in learning more, CLICK HERE! This article has been updated from November 3, 2020. ]]>
Beyond the Plate Wed, 20 Jan 2021 07:52:00 +0100
<![CDATA[Dairies are a Bright Spot in 2021]]> [more...] ]]> Sweet Talk Tue, 19 Jan 2021 14:52:00 +0100 <![CDATA[With Pastry Beers, Have Your Cake and Drink It, Too]]> [more...] ]]> Good Libations Tue, 19 Jan 2021 14:44:00 +0100 <![CDATA[Pizza, Soy Sauce, and Superfruits Are Food Trends to Watch]]> [more...] ]]> Beyond the Plate Tue, 19 Jan 2021 14:40:00 +0100