Latest Articles

O, Christmas Treat: How Candy Canes Sweeten The Holidays

Candy canes are a simple mix of sugar, corn syrup and flavored oils, yet the treats are so popular they are the number one selling non-chocolate candy in the month of December,...  more »

Will Food And Drink Be In 'Living Coral' In 2019?

"Living Coral" was recently named Pantone's Color of the Year for 2019. The vibrant pinkish-orange hue could influence the color of foods and beverages hitting the marketplace next...  more »

Why Gut-Friendly Foods Are A Top Trend

Products designed to enrich digestive health are extending well beyond the yogurt aisle. If the past few years are any indication, digestive health will continue to grow and expand...  more »

Artisanal Trend Infiltrating The Ingredients Space

Its all about small-batch premium in the food business these days, and the trend is visible across a wide variety of products snacks, cereals, meats, ready-to-eat meals and more....  more »

Consumers Crave Authentic Ethnic Food And Will Pay More

A third of people eat ethnic food at least once a week and 32% are willing to pay extra for authentic ethnic fare, according to a study. Technomic's 2018 Ethnic Food & Beverage...  more »

Tea Makers Stepping Up As Millennials, Gen Z Demand More

Millennials and GenZ consumers are demanding an upgrade in premium and super-premium tea varieties with manufacturers delivering, according to BevNet. Research has found that...  more »

Protein Packing A Punch As More Foods Tout The Trendy Nutrient

While protein has its roots in foods such as chicken, eggs and almonds, growing consumer demand has lead to its emergence in a host of new places, some of them unusual and...  more »

Consumers Look Beyond Ingredients When Deciding What Product To Buy

Increasingly, consumers are looking for more than just sustenance in their food and beverages. They want to discover something new and feel like it makes them a part of something...  more »

Influential Gen Zers Have a Big Impact on Food and Beverage Trends

U.S. consumers between the ages of 11-22 have started shaping food and beverage trends because of the healthier influences they grew up with, according to a Mintel presentation at...  more »

Think pink: Could a rosy tonic water signal opportunity for craft mixer makers?

Alcohol producers are thinking pink as the rose trend continues to gain staggering ground. Since 2001, rose exports to the U.S. from France's Provence region are up an incredible...  more »

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12/21/2018
Happy Holidays From Symrise!

Thank you for reading, sharing and supporting In-sight in 2018! We're taking...

02/01/2018
Innovation and Trends from the 2018 Winter Fancy Food Show

By Ian Thurston, Symrise Senior Marketing Communication Manager The 2018 Winter...