Latest Articles

Tapping 2020 Trends With the Ingredient Consumers Crave

Each year, Innova Market Insights, global food trends specialists for more than 25 years, identifies the top trends impacting the food and beverage marketplace in North America and...  more »

After the Summer's Hard Seltzer Spike, Will the Segment Lose its Fizz?

Consumers couldn't get enough spiked seltzer this summer. Hard seltzer sales grew about 164% in the four weeks ending July 30 and nearly 200% during the last year,according to...  more »

Food Makers Bulk up on Simple Ingredients as Consumers Embrace Clean Labels

For food and beverage giants plagued by slowing growth and heightening competition from nimble upstarts, the motto "less is more" is playing a bigger role in their everyday...  more »

Food and Beverage Makers Turn to Chocolate as Premiumization Trend Grows

Premiumizationcan not only highlight a product in consumers'value systems, but it can convince them it's worth a higher price tag. However, it also can mean higher quality, organic...  more »

RTD Alcoholic Beverage Sales Heat Up This Summer

New Nielsen research shows consumers are looking to retailers to provide more ready-to-drink alcoholic beverages, including cocktails, hard seltzer and hard kombucha. Malt-based...  more »

CBD Entering Food and Drink at an 'Astounding Pace,' Report Says

A new Rabobank report found that CBD has been entering food and beverage products - beer, coffee, cocktails, jelly beans and others - at an "astounding pace." However, the...  more »

International Flavors Spice up What is Thought of as 'American' Food

Coupled with the fact that Hispanic and Asian populations are growingand changing United States demographics, its no wonder that one-third of Americans eat ethnic food at least...  more »

Gen Z Consumers Want Healthier, More Convenient Food

Generation Z - the demographic group born between 1995 and 2010 - has helped move U.S. food culture from three sit-down meals a day to several eating experiences throughout....  more »

Oatmeal is Hot, Thanks To its Convenience and Health Halo

Hot cereal and oatmeal sales jumped 1.3% to $1.3 million in the 52 week period ending Dec. 30, 2018 compared to the same period a year ago, according to data from IRI reported by...  more »

6 Trends To Impact The Food Industry In 2019

Concepts that started rocking the business in 2018 will continue, making this year sure to be full of big deals, new functional ingredients and items that are sustainable on many...  more »

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12/24/2019
Happy Holidays from Symrise, We'll See You Next Decade!

Thank you for reading, sharing and supporting In-sight in 2019 - here's to...

10/17/2019
Webinar: 5 Top Southern Flavors Influencing Mainstream Food and Beverage

Southern food and beverage was born from a melting pot of ethnicities, cultures...