Latest Articles

Seeking Certainty Through Food: US Consumers Comfort Eat Bread and Pasta Amid Pandemic

One of the most significant effects of being home more, especially for those with families, is suddenly being responsible for not only feeding yourself but also providing every...  more »

Organic RTD Cocktails Challenge Hard Seltzers on US Shelves

US-based Square One Organic Spirits has launched organic-certified ready-to-drink (RTD) cocktails that are aimed at Millenials and Gen Z consumers. The long-time producer of...  more »

Flavor Trends: Tea, Fruit Fermentation and Spreadables Pegged for Growth, says Symrise

Global producer of flavors and fragrances Symrise has revealed its North America Top Flavor Trends Report. This annual overview is the product of surveys and observations from some...  more »

Drink to That: Key Suppliers Detail “Adventurous” and Sophisticated Beverage Trends

For Charlotte Kern, Senior Marketing Manager at Symrise (EAME), storytelling means there’s a human touch central to the product experience. “It makes consumers feel particular care...  more »

“Storytelling and Sustainability Claims Move Dairy Category Forward,” Says Innova Market Insights

Dairy is one of the most interesting and innovative food categories today, according to Lu Ann Williams, Director of Innovation at Innova Market Insights. During a webinar...  more »

Premium Confectionery and Flavors On-Trend in 2020

Confectionery is building on premiumization in a market that is mature but continuing to grow modestly. Despite rising concerns around sugar intake, consumers continue to demand...  more »

Easy Eats: Shifting Consumer Eating Habits Drive NPD in Snacking and Quick Meals

Research has revealed a pronounced shift in eating patterns, as consumers are dedicating less and less time to meal occasions. FoodIngredientsFirst speaks to leading industry...  more »

Plant-Based Flavors for 2020? Botanicals and Hemp-Derived Ingredients Making Waves

Regine Lueghausen, Vice President for Global Marketing, at Symrise, highlights the growing interest in botanicals as flavors. “Hibiscus and ginger are two stand out ingredients for...  more »

Back-to-School NPD: Innovation in Lunchbox Treats

With students around the world starting to trickle back to classes, industry is bursting with new product developments and initiatives. Brands are pulling out the stops to make...  more »

In Love With Flavor: Valentine's Day Instigates Sweet And Savory, Indulgent NDP

Valentine's Day offers consumers a chance to spoil their loved ones - and often themselves - with a surge of limited edition NDP including tasty treats and flavorful twists on...  more »

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Events

06/22/2020
Webinar: Mainstream Flavor Trends Surfacing From COVID-19

As we enter a re-opening phase in the wake of COVID-19, we also enter a new...

04/09/2020
Webinar: Symrise North America’s Top Flavor Trends for 2020 and Beyond

Trends may be the single most important driver in the food and beverage industry...