Latest Articles

Ticking the plant-based box: Vegan-friendly confectionery gathers pace, says Innova Market Insights

In the confectionery market, increasingly milk-free and gelatin-free products are hitting the shelves, answering the demands of health-conscious consumers who still want to indulge...  more »

Sweets and Snacks Innovation Bolstered by Sustainability Storytelling, says Innova Market Insights

Provenance, sustainable sourcing and packaging are among the stand-out themes spotlighted by Innova Market Insights for the sweets and snacks categories. [continue...] more »

Baked Goods and Cereals Boost Symrise Sales, At-Home Cooking Remains Strong

The Flavor segment was driven by trends toward cooking and eating at home as changes in consumer behavior due to the pandemic continued throughout the third quarter. [more...] more »

Beverage NPD Blossoms With International Flavors, Wellness Ingredients and “Sensorial Surprises”

Symrise currently leverages an in-house intelligence tool called TrendScope to elevate product marketability. “We have developed and used this special trend research presentation...  more »

“Consumer Cocooning” and Rediscovering Nature Among Ice Cream Trends

With many people spending more time at home due to restrictions around COVID-19, ice cream sales continue to increase. Consumers worldwide are facing significant changes to their...  more »

Seeking Certainty Through Food: US Consumers Comfort Eat Bread and Pasta Amid Pandemic

One of the most significant effects of being home more, especially for those with families, is suddenly being responsible for not only feeding yourself but also providing every...  more »

Organic RTD Cocktails Challenge Hard Seltzers on US Shelves

US-based Square One Organic Spirits has launched organic-certified ready-to-drink (RTD) cocktails that are aimed at Millenials and Gen Z consumers. The long-time producer of...  more »

Flavor Trends: Tea, Fruit Fermentation and Spreadables Pegged for Growth, says Symrise

Global producer of flavors and fragrances Symrise has revealed its North America Top Flavor Trends Report. This annual overview is the product of surveys and observations from some...  more »

Drink to That: Key Suppliers Detail “Adventurous” and Sophisticated Beverage Trends

For Charlotte Kern, Senior Marketing Manager at Symrise (EAME), storytelling means there’s a human touch central to the product experience. “It makes consumers feel particular care...  more »

“Storytelling and Sustainability Claims Move Dairy Category Forward,” Says Innova Market Insights

Dairy is one of the most interesting and innovative food categories today, according to Lu Ann Williams, Director of Innovation at Innova Market Insights. During a webinar...  more »

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Events

11/30/2020
[Webinar] Key Opportunities & How to Succeed in a Plant-based World

As consumers steer away from animal products, plant-based alternatives conquer...

10/16/2020
Join Symrise Flavor North America in Celebrating World Food Day 2020

World Food Day is calling for global solidarity to help all populations, and...