Cereal isn't dead, it just needs better strategy and some 'snap, crackle and pop' It's no industry secret that cereal category sales have been in decline for a number of years. US consumers purchased about US$8.49bn of cold cereal in 2018, according to market research firm IRI, down 6% from five years earlier. [more...]
Subscribe to receive more Sweet Talk articles!
Join In-sight to receive articles like this one every week. We wrap up our daily posts into a single newsletter so you can read up on everything you need to know without inundating your inbox. CLICK HERE to subscribe!
Join your peers today!
Get the latest articles, news and trends in the Food & Beverage industry delivered directly to your inbox. Don't miss out! Enter your email address below to receive the weekly in-sight newsletter.
Events
Webinar: How to Create Food and Beverage Gen Z Will Crave
Gen Z holds a large stake in the future of the food and beverage industry. Our...
Webinar: Mainstream Flavor Trends Surfacing From COVID-19
As we enter a re-opening phase in the wake of COVID-19, we also enter a new...
