Confectionery brands have just three seconds on the shelf to be noticed by consumers, according to Saatchi & Saatchi X. How can companies maximize these precious moments? Research from shopper marketing agency Saatchi & Saatchi X found that 82% of purchase decisions in 2014 were made at the shelf, up from 70% in 1995.

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Events

10/17/2019
Webinar: 5 Top Southern Flavors Influencing Mainstream Food and Beverage

Southern food and beverage was born from a melting pot of ethnicities, cultures...

10/03/2019
Key Events Showcase the Latest Innovations in Chocolate

The chocolate industry has multiple key events that will feature the latest...