Confectionery brands have just three seconds on the shelf to be noticed by consumers, according to Saatchi & Saatchi X. How can companies maximize these precious moments? Research from shopper marketing agency Saatchi & Saatchi X found that 82% of purchase decisions in 2014 were made at the shelf, up from 70% in 1995.

Join your peers today!

Get the latest articles, news and trends in the Food & Beverage industry delivered directly to your inbox. Don't miss out! Enter your email address below to receive the weekly in-sight newsletter.

Twitter

Events

09/21/2020
Webinar: How to Create Food and Beverage Gen Z Will Crave

Gen Z holds a large stake in the future of the food and beverage industry. Our...

06/22/2020
Webinar: Mainstream Flavor Trends Surfacing From COVID-19

As we enter a re-opening phase in the wake of COVID-19, we also enter a new...