The California-based gum company, Project 7, launched new gum line, of which each product contains at least two flavors, the company's CEO, Tyler Merrick, said. "I think at the core it's fun and makes gum like a food experience and not just a habitual breath freshening device," he said. The new gum line, called Build A Flavor, includes S'mores, key lime pie and cookie dough.

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