Beverage brands can blur the lines both within the category and steal outside cues to create novel products such as beer-flavored ice cream that arrest the consumer's attention, according to Mintel. Manager of trends Ian Hare told an industry audience at the research outfit's Big Conversation event in London last Thursday that so-called 'category blurring' could unlock new opportunities.

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07/18/2019
The Biggest Flavors at the 2019 Summer Fancy Food Show

Following the release of our 2019 Summer Fancy Food Show Innovative Trends...

07/09/2019
Top 9 Summer Fancy Food Show Trends You Need To Know

Right when you think you’ve seen it all, Specialty Food’s bi-annual Fancy Food...