Beldent Gum (the Argentine version of Trident) wanted to show that chewing gum doesn't send a bad impression -- contrary to what your parents and career-advice columns have told you. In fact, it can make you look like someone who has a lot of friends, great sex and is an all-round good time. So ...

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02/01/2018
Innovation and Trends from the 2018 Winter Fancy Food Show

By Ian Thurston, Symrise Senior Marketing Communication Manager The 2018 Winter...

12/25/2017
Happy Holidays from Symrise! See you in 2018!

Thank you for reading and sharing in-sight in 2017! We're taking a holiday...