To the uninitiated, is like yogurt but thicker and more textured-it won't fall off the spoon if you flip it over. In its quest to be the new Curdled Dairy Queen, Siggi's, a company that makes Icelandic-style skyr, wants to get the word out that Greek yogurt makers cram their tiny containers full of sugar: "Everything's a lie and a racket!"

Read whole article via www.theatlantic.com

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