But the point of lining up for a limited-edition treat like Taiyaki's taro slush unicorn float may be followers, not flavors. Some of these treats are delicious, some are perfectly pleasant and many are achingly, inedibly sweet. Yet in a social-media-dominated world, the picture can be more satisfying than the dessert.

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Events

06/22/2020
Webinar: Mainstream Flavor Trends Surfacing From COVID-19

As we enter a re-opening phase in the wake of COVID-19, we also enter a new...

04/09/2020
Webinar: Symrise North America’s Top Flavor Trends for 2020 and Beyond

Trends may be the single most important driver in the food and beverage industry...