The major four holiday seasons accounted for nearly half of US candy sales last year, but confectioners should also take advantage of "micro holidays", says IRI. The market research body was speaking during the recent National Confectioners Association's summer webinar, Activating Seasons Beyond Seasons.

Join your peers today!

Get the latest articles, news and trends in the Food & Beverage industry delivered directly to your inbox. Don't miss out! Enter your email address below to receive the weekly in-sight newsletter.

Twitter

Events

06/12/2019
7 Essential Steps to Seasonal and LTO Success

“Limited time offers (LTOs) build people’s comfort and admiration for your...

05/30/2019
A Look Back At Top Fancy Food Show Flavor Trends

The 2019 Summer Fancy Food Show is quickly approaching. This June, Symrise...