The major four holiday seasons accounted for nearly half of US candy sales last year, but confectioners should also take advantage of "micro holidays", says IRI. The market research body was speaking during the recent National Confectioners Association's summer webinar, Activating Seasons Beyond Seasons.Read whole article via www.confectionerynews.com
Join your peers today!
Get the latest articles, news and trends in the Food & Beverage industry delivered directly to your inbox. Don't miss out! Enter your email address below to receive the weekly in-sight newsletter.