This isThis Is Now a Thing, where we check out the science behind new health trends. The thing: A new brand of caffeinated gum called NeuroGum, which launched Sept. 10 on Indiegogo. One piece contains 40mg of caffeine (a cup of coffee has around 100mg or more). The co-founders, entrepreneurs Kent Yoshimura and Ryan Chen, raised more than $11,000 in three days, quickly meeting their $10,000 goal.

Read whole article via time.com

The latest information, innovation and inspiration in the world of sweet, including confectionery and dairy.

Join your peers today!

Get the latest articles, news and trends in the Food & Beverage industry delivered directly to your inbox. Don't miss out! Enter your email address below to receive the weekly in-sight newsletter.

Twitter

Events

11/14/2017
Talking Food Culture and Creativity at the Symrise-Starchefs ICC 2017 RoundTable

Between the six chefs, restaurateurs and bartenders at Symrise’s private...

10/31/2017
The Top 7 Trends at the 2017 StarChefs International Chef Congress

At the 2017 StarChefs International Chef Congress (ICC), held Oct. 22 to 24 at...