This isThis Is Now a Thing, where we check out the science behind new health trends. The thing: A new brand of caffeinated gum called NeuroGum, which launched Sept. 10 on Indiegogo. One piece contains 40mg of caffeine (a cup of coffee has around 100mg or more). The co-founders, entrepreneurs Kent Yoshimura and Ryan Chen, raised more than $11,000 in three days, quickly meeting their $10,000 goal.

Read whole article via time.com

Join your peers today!

Get the latest articles, news and trends in the Food & Beverage industry delivered directly to your inbox. Don't miss out! Enter your email address below to receive the weekly in-sight newsletter.

Twitter

Events

03/28/2019
Webinar: How to Unlock the Real Tastes of Nature for Cleaner Labels

The food and beverage landscape is changing. Consumers, specifically...

03/20/2019
Expo West 2019: Probiotics Are Alive and Thriving; Make Sure Your Dairy Products Deliver

I'm still digesting everything learned at Expo West, and then mix in the...