Novelty candy, trendy candy, confectionery

The novelty candy category has that name for a reason. Manufacturers must keep tabs on what's new - from flavor and ingredient trends to technology, and in many cases, the hottest movies and shows to come down the pike. Guessing correctly spells success for both manufacturers and retail buyers, says Rob Auerbach, president of Louisville, Ky.-based CandyRific.

Read whole article via www.candyindustry.com

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