Cereal sellers are pinning their hopes on people like Jon Press. Since he's out the door by 6:45 a.m. weekdays, eating cereal in the morning takes too long, the Potomac, Md., resident says. But after his two children are in bed, it's Cinnamon Toast Crunch time, often while he's at his laptop blogging about Washington Capitals hockey.

Read whole article via online.wsj.com

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