Seasonal Chocolate: Easter, Halloween, Christmas & Valentine’s Day
Part 1 of a 4 part Symrise Series
The chocolate confectionery industry has long focused on these four major holidays to meet their revenue targets and goals. There are a number of macro trends impacting the chocolate confectionery marketplace that you should consider:
• Consumer relevance and concerns: Childhood Obesity, Sporting Events
• Sustainability issues: Fair-trade to Rain Forest Alliance Certification
• Functional claims: Cardiovascular, Digestive, Brain & Nervous System, Beauty, Immune System & Bone Health
• Product innovation: Sugar Free, Gluten Free, Flavonols. Take a closer look at marketplace concerns and trends you should consider in the new product development process for the chocolate confectionery industry.
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By Ian Thurston, Symrise Senior Marketing Communication Manager The 2018 Winter...
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