Seasonal Chocolate:  How do consumers identify seasonal chocolate?

Part 2 of a 4 part series

What makes seasonal chocolate seasonal?  Flavor is definitively key.  However, there are a number of areas to consider in order to capture your consumer’s attention.  Whether it be Easter, Halloween, Christmas or Valentine’s Day, it is crucial to consider these key product characteristics for success:

  • Packaging
  • Shape
  • Presentation
  • Positioning

See how seasonal chocolate manufacturers use key product characteristics to help consumers identify seasonal chocolate – CLICK HERE

 

View Part One HERE

Join your peers today!

Get the latest articles, news and trends in the Food & Beverage industry delivered directly to your inbox. Don't miss out! Enter your email address below to receive the weekly in-sight newsletter.

Twitter

Events

12/24/2019
Happy Holidays from Symrise, We'll See You Next Decade!

Thank you for reading, sharing and supporting In-sight in 2019 - here's to...

10/17/2019
Webinar: 5 Top Southern Flavors Influencing Mainstream Food and Beverage

Southern food and beverage was born from a melting pot of ethnicities, cultures...