Seasonal Chocolate:  How do consumers identify seasonal chocolate?

Part 2 of a 4 part series

What makes seasonal chocolate seasonal?  Flavor is definitively key.  However, there are a number of areas to consider in order to capture your consumer’s attention.  Whether it be Easter, Halloween, Christmas or Valentine’s Day, it is crucial to consider these key product characteristics for success:

  • Packaging
  • Shape
  • Presentation
  • Positioning

See how seasonal chocolate manufacturers use key product characteristics to help consumers identify seasonal chocolate – CLICK HERE

 

View Part One HERE

Join your peers today!

Get the latest articles, news and trends in the Food & Beverage industry delivered directly to your inbox. Don't miss out! Enter your email address below to receive the weekly in-sight newsletter.

Twitter

Events

03/21/2017
Symrise Turns Up the Heat at Snaxpo 2017

Symrise is pleased to announce that we will once again be exhibiting at SNAXPO...

03/08/2017
Symrise to Attend the 2017 RCA Annual Conference in Puerto Rico

Symrise is excited to announce that we will be joining a whole host of culinary...