Let’s talk about creating a new category. This is not just a new formulation, such as high-protein ice cream, nor is it as simple as new packaging, such as yogurt in a pouch. Think of it as a concept that IRI, Nielsen and Spins do not know how to categorize. Recent examples among dairy processors would be refrigerated dairy bars. [more...]

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06/22/2020
Webinar: Mainstream Flavor Trends Surfacing From COVID-19

As we enter a re-opening phase in the wake of COVID-19, we also enter a new...

04/09/2020
Webinar: Symrise North America’s Top Flavor Trends for 2020 and Beyond

Trends may be the single most important driver in the food and beverage industry...