Seasonality is one of today’s key drivers for flavor innovation.  It allows products to capture consumers’ attention due to defined timelines and availability of specific flavor profiles.  Nothing drives demand like scarcity and the possibility of it not being available forever.

This holds especially true for the food and beverage world.  From craft breweries to artisanal ice cream to the beloved pumpkin spice latte offered in the Fall…well it really has become late Summer all the way into winter – almost pushing Spring – but hey, it is still considered “seasonal”.

One last thought…keep it fun, exciting and interesting.  Push the boundaries and excite and delight your consumer.

CLICK HERE to see Spring, Summer, Fall and Winter flavor concepts.

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05/24/2019
Sweets & Snacks Expo 2019 Is Big on Bite-Sized Innovation

More than 800 exhibitors and2,000 new product launches can be found at this...

03/28/2019
Webinar: How to Unlock the Real Tastes of Nature for Cleaner Labels

The food and beverage landscape is changing. Consumers, specifically...