I grew up in Massachusetts one mile from a cow pasture, so we would get local ice cream all the time. The craziest ice cream flavor we ever saw was asparagus, or as the locals called it, "Hadley Grass." My neighbor, a man with many names and a fake knee he acquired after fighting in WWII with whom I weeded dandelions with on the regular, painted a picture of a cow to go inside the ice cream store.

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06/22/2020
Webinar: Mainstream Flavor Trends Surfacing From COVID-19

As we enter a re-opening phase in the wake of COVID-19, we also enter a new...

04/09/2020
Webinar: Symrise North America’s Top Flavor Trends for 2020 and Beyond

Trends may be the single most important driver in the food and beverage industry...