While organic and non-G.M.O. claims are becoming more important to today's consumer, calories and fat content remain the primary drivers of better-for-you snack purchases, according to market research firm Nailbiter. Using patent-pending technology, Nailbiter captures and analyzes consumer purchase and usage decisions through in-store and at-home videos and surveys.

Read whole article via www.foodbusinessnews.net

Join your peers today!

Get the latest articles, news and trends in the Food & Beverage industry delivered directly to your inbox. Don't miss out! Enter your email address below to receive the weekly in-sight newsletter.

Twitter

Events

12/21/2018
Happy Holidays From Symrise!

Thank you for reading, sharing and supporting In-sight in 2018! We're taking...

02/01/2018
Innovation and Trends from the 2018 Winter Fancy Food Show

By Ian Thurston, Symrise Senior Marketing Communication Manager The 2018 Winter...