Over-the-top architecture, awed tourists, never-before-seen offerings - the future of retail has never been so glitzy. As customers become increasingly focused on experiences, retailers from Starbucks to Whole Foods are opening awe-inspiring stores to build their brands. On Wednesday, Starbucks announced plans to offer food from artisan Italian bakery Princi at upscale Roastery and Reserve-only locations.

Read whole article via www.businessinsider.com

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