Latest Articles

The Influence of Simple and Minimalist Lifestyle on Food and Drink in 2020

Trend Perspectives by Cynthia Maxwell What do simple food and beverage trends look like for 2020/2021? It’s all about “less.” How about this: General Mills just announced the...  more »

Adding Diversity to Baked Goods and Snacks With Inclusions

Inclusions have long been used to provide consumers with creative snacking experiences and are increasingly being used to add a nutritional and functional boost to keep up with the...  more »

Sweet Goods Makers Shifting Strategies

Life has become simpler yet more complicated. There’s a new grind and no great escape. Yes, the time crunch still exists, but it’s changed as increasing family and workplace...  more »

What Will the Pandemic Mean for Pumpkin Spice Season?

Fall officially began Tuesday, but as anyone who’s recently purchased coffee, candles, cereal or candy knows, we’ve been knee-deep in pumpkin spice season for a month already. [mor...  more »

“Consumer Cocooning” and Rediscovering Nature Among Ice Cream Trends

With many people spending more time at home due to restrictions around COVID-19, ice cream sales continue to increase. Consumers worldwide are facing significant changes to their...  more »

Consumers Seek Comfort in Sweet Baked Goods

At-home consumers aren’t stuck in traffic jams, tied to a train schedule or shuffling their kids to after-school events, but a new routine has been established since the...  more »

Moo-ving onto Gen Z

Gen Z just spent the past five months close to home and eating at home, where all types of dairy foods were being served, as is or in recipes. The dairy industry needs to keep them...  more »

Satisfy Consumers’ Taste for Childhood Memories on National S’mores Day

While this summer’s backyard barbecues and campfires have not been the large social gatherings they’ve been in the past, kids and adults alike are still enjoying the classic...  more »

Infographic: Mainstream Flavor Trends Surfacing From COVID-19

The long period of stress, uncertainty, and social distancing will change consumer behaviors for years, even after the pandemic ends. While it’s still too early to know the...  more »

[Infographic] What Southern Revival Means to Food and Beverage Consumers

As a component of our Southern Revival Initiative, we surveyed +1,000 American consumers to identify their existing associations with Southern food, flavors and techniques that are...  more »

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Events

10/16/2020
Join Symrise Flavor North America in Celebrating World Food Day 2020

World Food Day is calling for global solidarity to help all populations, and...

09/21/2020
Webinar: How to Create Food and Beverage Gen Z Will Crave

Gen Z holds a large stake in the future of the food and beverage industry. Our...