Latest Articles

COVID-19 and the Future of Meals

How will we eat in 2025? Changes in consumer behavior, led by millennials and Gen Z, and the influence of technology on our everyday life are impacting the way food and beverage...  more »

Top Premium Indulgence Flavors of 2020 and Beyond

Foodie culture storms on, with the love for high-quality, creative food and beverage options as the top interest for so many consumers in North America. Yet as lifestyles change,...  more »

8 Flavor Trends of 2020 That Inspire Emotional Discoveries

A great meal, a tasty snack or a fun drink can take you on an emotional journey far wider than the boundaries of any plate or cup, and consumers are eager to experience everything...  more »

Symrise’s North American Top 10 Flavor Trends for 2020 and Beyond

Food and beverage trends emerge from a combination of factors ranging from menu trends to nutrition research to sustainability demand, all of which can combine to drive the food...  more »

Webinar: Symrise North America’s Top Flavor Trends for 2020 and Beyond

Trends may be the single most important driver in the food and beverage industry and the Symrise team takes pride in identifying and analyzing the most compelling information...  more »

CBD, Saffron and Calamansi Bring Springtime Flavor to Drinks and Dessert

Springtime brings about feelings of rejuvenation, excitement, and new energy. This Spring, major food trends will share similar aspects of refreshment. While health and wellness...  more »

Innovation Rising From The CBD Market

Trend Perspectives with Cynthia Maxwell Have you seen a lot of CBD products at your local grocery store lately? Imagine a preservative-free, 78% Cacao Bar that contains 80mg of...  more »

Top 12 Trends from the 2020 Winter Fancy Food Show

The 2020 Winter Fancy Food Show (WFFS), January 19th to 21st at San Francisco’s Moscone Center, ushered in a new decade of food and beverage trends via 80,000 specialty products....  more »

Top 20 Flavor Trends of the Past Decade

Over the past decade, consumers developed generational preferences and consumption habits resulting in unexpected food and beverage trends. Between 2010 and 2020, the industry saw...  more »

2020 Winter Fancy Food Show Preview: A Recap Of Last Year's Trends

The 2020 Winter Fancy Food Show is right around the corner. This show will set the tone for the food, beverage and flavor trends that the new decade has in store. In anticipation...  more »

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Events

10/16/2020
Join Symrise Flavor North America in Celebrating World Food Day 2020

World Food Day is calling for global solidarity to help all populations, and...

09/21/2020
Webinar: How to Create Food and Beverage Gen Z Will Crave

Gen Z holds a large stake in the future of the food and beverage industry. Our...