Latest Articles

Sour Candy Trends: Building on More Adventurous Palates

Sour candy sees steady growth, thanks to rise in chewy candy, consumers' increasingly adventurous palates. Some of the most popular candy and confections are leaving a sour taste...  more »

America's Favorite Flavor for National Ice Cream Month

In anticipation of July being National Ice Cream Month, we're sharing the results of our 'Symrise North America's Ice Cream Flavor Madness 2020' to spark inspiration for ice cream...  more »

06/25/2020

Sweet Talk

Tags: Industry, Innovation, DairySource: Berry on Dairy

Summer Inspiration Series: Create a Category

Let’s talk about creating a new category. This is not just a new formulation, such as high-protein ice cream, nor is it as simple as new packaging, such as yogurt in a pouch. Think...  more »

06/23/2020

Sweet Talk

Tags: Dairy, Flavor Trends, Ice CreamSource: Dairy Foods

Four New Frozen Novelties Introduced in Time for Warm Weather

Bars dipped in chocolate, low-carb frozen novelties, single-serve mochi ice cream and doughnut-inspired novelties hit the shelves just in time for the hot weather. [more...] more »

Webinar: Mainstream Flavor Trends Surfacing From COVID-19

As we enter a re-opening phase in the wake of COVID-19, we also enter a new phase of consumerism.Based on extensive research, Symrise Marketing has identified a new wave of...  more »

New Habits Under Quarantine Introduce Food and Health Trends

Trend Perspectives by Cynthia Maxwell It can take anywhere from 18-254 days for a person to form a habit, according to a study published by the European Journal of Social...  more »

A Look At Pairing Honey With Other Flavors In Chocolate

Consumers want comfort in their candies and chocolates, especially in recent times. However, they also want to feel good after indulging in their favorites, and that’s where...  more »

War on Sugar to Intensify as a Result of COVID-19

FMCG Gurus forecasts there will be an increased focus on sugar reduction as consumers look to improve health after the long lockdown, writes Will Cowling, marketing manager of the...  more »

Summer Inspiration Series: Make Dairy Foods Recession Proof. Help Retailers Provide Shoppers Meal Solutions, Along With a Touch of Comfort.

 Comfort, that’s what a lot of the world needs right now, especially the U.S. We are all fortunate to be working in the food industry because food is the one thing that unites us....  more »

The Growing Focus on At-Home Food and Beverage Kits

Trend Perspectives by Cynthia Maxwell Wow! Until this year, we could not order a "Do-It-Yourself-Baskin-Robbins-Sundae-Kit." Complete with two quarts of ice cream, one of your...  more »

The latest information, innovation and inspiration in the world of sweet, including confectionery and dairy.

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Events

06/22/2020
Webinar: Mainstream Flavor Trends Surfacing From COVID-19

As we enter a re-opening phase in the wake of COVID-19, we also enter a new...

04/09/2020
Webinar: Symrise North America’s Top Flavor Trends for 2020 and Beyond

Trends may be the single most important driver in the food and beverage industry...