Latest Articles

Sweet Talk

Tags: Flavor Trends, News Source: Symrise

Dessert drinks to CSDs with jelly: Mintel urges 'global drinks disruption'

Beverage brands can blur the lines both within the category and steal outside cues to create novel products such as beer...

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Sweet Talk

Tags: Confectionery, Flavor Trends Source: Symrise

Global Trends & Emerging Flavors - Part 1 of 4: Sugar Confectionery

Today were are beginning a four part Symrise Series on global flavor trends and emerging flavors around the world. We'll explore trending flavors as…
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Beyond the Plate Sweet Talk

Tags: Bars, Nutrition Source: Symrise

Food makers are pushing protein

General Mills ' Nature Valley Protein bars sold so well that the packaged food giant launched protein bars under its Fib...

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The smaller the cereal flake, the more you'll eat

I have a difficult relationship with things (and, sometimes, people) that are miniature. There is something ineffably cu...

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Good Libations Sweet Talk

Tags: Confectionery Source: Symrise

Consumers to candy makers: 'You have 3 seconds to get my attention!'

Confectionery brands have just three seconds on the shelf to be noticed by consumers, according to Saatchi & Saatchi X. ...

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Sweet Talk

Tags: Consumer Trends, Gum Source: Symrise

Which gum Americans are chewing on these days

The US isn't chewing gum like it used to. Chewing gum sales have dipped by 11% since 2009, according to data from market...

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Sweet Talk

Tags: Confectionery Source: Symrise

Base strategy on 'candy champions' for big sales gains: NCA and DunnhumbyUSA

Candy champions are the 8% of US confectionery consumers that account for 24% of sales, Larry Wilson, vice president, customer relations at the NCA…

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Sweet Talk

Tags: Gum Source: Symrise

How Latinos in the U.S. Connect With Food: Part 3 of 4 - Gum

Marketing Gum to Latinos Latinos, one of the fastest growing populations in the U.S., are considerably more likely to chew gum than other groups.…
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Sweet Talk

Tags: Ice Cream Source: Symrise

Cold Fusion: Welcome To The Liquid Nitrogen-Blasting Old-Timey Ice Cream Shop Of The Future

Late on a weekday morning in San Francisco's Hayes Valley neighborhood, Eliza Bennett is at Smitten Ice Cream, chatting ...

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Sweet Talk

Tags: Confectionery Source: Symrise

Seasonal Chocolate: Flavors & Future Trends (Part 4 of a 4 Part Symrise Series)

As we conclude our series on seasonal chocolate we will take a look at some popular flavors and future trends in the seasonal chocolate world. In…
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