Latest Articles

Startup Spotlight: Candy Jar satisfies your sweet cravings with its online candy shop

If you love candy, a new startup working out of the Techstars Seattle incubator might be of interest. Candy Jar is a year-old company that lets users…

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Sweet Talk

Tags: Confectionery, Consumer Trends Source: Symrise

Confectionery marketing a new game in the digital world, says IRI

Shopper insights firm IRI says traditional methods to measure the impact of marketing campaigns on store sales are outmo...

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There's a scientific reason why everyone's obsessed with cold brew coffee

Smooth and sweet versus floral and acidic: Any coffee aficionado can note the distinctive taste profiles that distinguis...

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Sabor in America 2015 Wrap-up: Part 3 of 3 - Taking a Cue on Taste Through New Latino Generations

Sabor in America, presented by Symrise in Chicago last month, celebrated the Latin influence in food and beverage in our country. The topic of…
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Sweet Talk

Tags: Confectionery, Consumer Trends Source: Symrise

Six in 10 consumers desire nostalgic confectionery: study

According to a Canadean report, six out of 10 consumers find confectionery products from their childhood appealing or ve...

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Sweet Talk

Tags: Hispanic, Consumer Trends Source: Symrise

3 Tips to Engage the Hispanic Shopper

Learn how to shop for groceries smarter, eat healthier, and live better. With new food product viewo reviews, recipes, f...

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Sabor in America Chicago Wrap-Up: Investigating the Snacking Palate of U.S. Latino Millennials - Part 1 of 3

Symrise’s Sabor in America event on July 13th, 2015 brought together experts in marketing and Hispanic culture with Symrise sweet, savory and beverage…
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The Intensity of the Future

45,000 consumers from 25 different countries participated in Symrise’s “Next Intensity – Megatrends 2014 Update” study. Based on the findings, we…
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Trend Perspectives with Brad Ross: Home Interiors - Part 2 of 2

By Brad Ross, Global Trend Forecasting In last month’s post on home interiors, I highlighted the trends in natural materials and Made in America.…
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Cooking Trends Among Millennials: Welcome to the Digital Kitchen

Millennials are bringing their I-want-to-do attitudes and their mobile devices into the kitchen. They're turning to mobi...

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The latest information, innovation and inspiration in the world of sweet, including confectionery and dairy.

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Events

Happy Holidays from Symrise! See you in 2024!

Thank you for reading and sharing in-sight in 2023! We're taking a holiday…

Insights From the StarChefs Panel Discussion in Austin, Texas

As host of the food-centric podcast Flavors Unknown, Emmanuel Laroche knows his…