Latest Articles

Webinar: How to Position Your Brand in The Craft Artisanal Space

Symrise’s webinar, 'How to Position Your Brand in The Craft Artisanal Space: Part 1’ reflects extensive research into U.S. millennials using the…
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Sweet Talk

Tags: Sweet, Millennials, Confectionery, Gen Z Source: FoodBev

Confectionery Brands Are Missing A Trick And A Treat At Halloween

With Halloween just around the corner, confectionery brands are gearing up to make the most of it. Because the spookiest day of the year isnt just…
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Millennials' taste buds and demand for healthier snacks force brands to innovate or be ignored

To tap into social media influencing millennials idea of perfection, confectionery brands are being forced to broaden their horizon of possibility and…
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Trend Perspectives with Cynthia Maxwell: Plant Based Everything!

By Cynthia Maxwell, Trend Forecasting If your vegetarian, vegan or very health conscious your definitely aware of the growing plant-based food trends…
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Trend Perpectives with Cynthia Maxwell: 2018 Color Trends

By Cynthia Maxwell, Trend Forecasting "Tired of Millennial pink? Say hello to Gen Z yellow!”-  A statement Instagram post from Vogue recently.…
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Sweet Talk

Tags: Sweet, Millennials, Food Trends Source: PSFK

How Dessert Goals Creates A Multi-Sensory Brand Experience

Miraya and Liang, co-founders of Desserts Goals, have created a multi-sensory strategy that all brands can learn from and be inspired by A lot of…
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Millennials' eating habits are wildly different from their parents' - and the food industry has to face urgent consequences

Millennials have a strong preference for convenience, and eat at restaurants more than any other generation, according to Bernstein analysts. This…
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image via arizonalatinos.com

How Millennial Latinos are Changing the Way America Eats - Part 2 of 2

This is Part 2 of a 2 Part Article - CLICK HERE to view Part 1 The Millennial Latino goes to Dinner If there is a proving ground for authentic…
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Latino Millennials

How Millennial Latinos are Changing the Way America Eats - Part 1 of 2

Cover photo by Hispanic Network Magazine Cesar M. Melgoza, founder and CEO of Geoscape (Huff Post Politics), points out that one million Hispanic…
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Sweet Talk

Tags: Millennials Source: Symrise

The Millennial Effect - Flavor & The Menu

Significant changes continue to shift the food industry in the United States-both foodservice and retail-as a result of ...

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Happy Holidays from Symrise! See you in 2024!

Thank you for reading and sharing in-sight in 2023! We're taking a holiday…

Insights From the StarChefs Panel Discussion in Austin, Texas

As host of the food-centric podcast Flavors Unknown, Emmanuel Laroche knows his…