Latest Articles

How to Create Food and Beverage Gen Z Will Crave: Part 1 — Understanding Gen Z

Over the past decade or so, much attention has been focused on what makes Millennials unique. Yet as brands shift to meet the demand of younger…
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Consumers Becoming More Conscious Of Ingredients In Products, Says FMCG Research

Consumers are becoming more conscious about product ingredients, seeking reassurance over realness and authenticity, with natural formulation becoming…
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Innovative Trends in Sweet Treat Categories

Innovation has never been more important to sweet treat categories. In an Instagram-obsessed age, new product launches tempt consumers with unique…
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12 Global Trends Guiding the Food and Beverage Industry for 2021 and Beyond

From year to year, consumers’ food and beverage choices naturally evolve. Yet this past year was far from ordinary. As Symrise found in our Trendscope…
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Sustainable and Climate Friendly Food and Beverage Trends

Trend Perspectives by Cynthia Maxwell With Earth Week celebrations from April top of mind, I’m exploring Symrise’s Global Trendscope® trend…
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The Pastry Revolution Will Be Instagrammed

Instagram pop-up bakeries are a surprisingly exciting product of the pandemic. Nowhere are they more thrilling than in Los Angeles. "I used to say I…
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New Data Finds Trending Differences Between Bread And Cake Consumers

Recent data from Innova Market Insights pointed out the trending differences between bread and cake consumers. These consumer trends reflect the…
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Pandemic Changes Consumers' Confectionery Purchasing Behavior, Report Says

Chocolate sales grew 4.2% while non-chocolate candy sales grew by 2.9% during 2020, according to the 2021 State of Treating report from the National…
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Clean Label Aspirations Differ By Generation

Generation Z consumers are more likely to purchase organic items. Millennials tend to be more interested in long-term health. Price is important for…
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Infographic: Symrise North America's Ice Cream Flavor Madness 2020

In 2020, Symrise Flavor North America surveyed 10,000 consumers across the United States to determine America's most beloved ice cream flavor. In the…
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The latest information, innovation and inspiration in the world of sweet, including confectionery and dairy.

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[Webinar] trendscope® 2021+: Global Food and Beverage Trends

Year to year, consumers’ food and beverage choices evolve through the influence…

[Webinar] Plant-based Demand Transforms Sweet Categories

The demand for plant-based solutions in cultured products and frozen desserts is…