Latest Articles

What the Circadian Rhythm Means for Food and Beverage

By Cynthia Maxwell, Trend Forecasting The interest surrounding circadian rhythms increased when The 2017 Nobel Prize in Physiology was awarded to…
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2022 North American Top Trends Webinar On Demand

Join Symrise Flavor North America for an On-Demand Webinar to see what flavors will be making waves in 2022 and beyond.  During the webinar the…
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3 Global Food and Beverage Trends for 2021 and Beyond Inspired by Premium Indulgence

As consumers around the world turn to healthy, natural food, that doesn’t mean that they’re depriving themselves of indulgences. People still want to…
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Revisiting Top Trends From Past Summer Fancy Food Shows

In lieu of the Summer Fancy Food Show, we're revisiting some of the top flavor trends we reported on at past shows: 2016: The Top 11 Trends for…
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Trend Perspectives: The Impact of Legalization on Food and Beverage

By 2024 the cannabis beverage industry is estimated to reach $1.4 billion in the United States. With an estimate as high as this, we can see how the…
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'Back to School' Sparks Opportunities for Food and Beverage LTOs

Sharpen your pencils and pack your lunchbox – it’s ‘back to school’ season! From pre-school to PHD programs, mid-August marks the time to start…
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3 Types of Food Influencers and Their Impact on Food and Beverage

Trend Perspectives by Cynthia Maxwell In 2019 the influencer marketing industry was worth $8 billion with the expectation to grow to $15 billion by…
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Three Global Food and Beverage Trends for 2021 and Beyond Inspired by Natural Goodness

Around the world, consumers are increasingly incorporating nature into their eating and drinking decisions. Yet that doesn’t mean consumers only want…
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Top Flavor Trends of 2021 Across Beverage, Savory and Sweet Categories

We released our 2021 Top Flavor Trends Report back in January. Just incase you missed it, here are all of the articles we wrote to introduce the 12…
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Sweet Talk

Tags: Mocktails, Drink Trends, Bars Source: NY Post

Why The Hot New Alcohol Trend Is Cutting Back — Or Even Quitting

For Liz Mantel, the wake-up call came when she lost her job last September. She had worked for years as a client manager in advertising, an industry…
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Happy Holidays from Symrise! See you in 2023!

Thank you for reading and sharing in-sight in 2022! We're taking a holiday…