Latest Articles

Trend Perspectives by Cynthia Maxwell: Romancing The Consumer

By Cynthia Maxwell, Trend Forecasting 2016 at home purchasing experiences were full of flash sales, real time analytics, grocery delivery services,…
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Sweet Talk

Tags: Millennials Source: Symrise

Why retailers should target multicultural millennials

Editor's note: A previous version of this article misstated spending estimates because of a typographical error in a pre...

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Meet the millennials completely revolutionizing the way we eat

Ramen, Kraft Mac & Cheese, and fast food: a bulk of today's millennials just aren't having it. The onetime diet staples ...

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Whisky made for millennials

A new kind of whisky is being made just for millennials, and it's shaking up the liquor industry. Jonathan Vigliotti has...

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How Millennials Will Shape Food In 2017

As a consumer group, millennials are a powerful force and shape just about everything these days, particularly when it c...

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How Millennials are Affecting Frozen Snacking

When it comes to snacking, we know that the the millennial generation is leading the way. Millennials snack more often than any other generation,…
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Vodka Companies Are Turning Their Liquor Brown to Attract Millennials

It used to be that young drinkers were pretty predictable. Cheap, bottom-shelf vodkas sold in plastic handles and sicken...

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How to Create Immediate Opportunities for Your Brands in the Indulgent Space - Part 2 of 2

By Emmanuel Laroche, VP Marketing & Consumer Insights, Symrise NA This post is part 2 of a 2 part series. Consumers are always craving for…
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Millennials are killing a $1 billion diet staple

Forget about the fall of cereal - another breakfast item is in trouble as health trends shift among young Americans. Lig...

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Sweet Talk Good Libations

Tags: Millennials, Coffee Source: Symrise

How Creating A Culture Around Coffee Can Boost Millennial Engagement At Work

Coffee. It's the drink we reach for when we need to get excited on Monday mornings or to help us through that Wednesday ...

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Please join us tomorrow November 21, 2024 at 12PM ET, for our Understanding the…

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Please join us for our Understanding the GLP-1 Consumers and Innovative Wellness…